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The robots are coming, the robots are coming.

Brent Milne

Apr 13

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Most of you will know about Boston Dynamics and their robot dogs and bi-pedal robots.

The development of these things is amazing and they’re developing rapidly.

But these are just robots with limited abilities outside of their programming.

However, there’s a new player in the market who has been developing self-navigating capabilities into their AI controlled robots.

They’re using the same technology that is built into self-driving cars and utilising the vast database of real-world scenarios to train the AI in recognising the things is sees.

The projection is that you’ll be able to buy one of these for help around the home or anywhere you might want one, as long as you can pay the price, which hasn’t been announced yet but won’t be cheap.

TBH, I’m not sure if this is good or bad yet.

The potential is there to go either way.

It will probably come down to what hard-coded principles the robots have.

Just like Robert Heinlein proposed in his books.

I’m really interested in what you think about this.

Please email me with your thoughts.

Regards,
Brent.

P.S. In the mean time I’ll keep working with the AI tools because they can make a difference in what we do.

In the short term we can make great tools like this, DMARC Analyser, which I’ve now turned into a WordPress plugin, also with the help of AI.

There are a few things I need to put in place in the background before a release, but that’s coming soon.

April 11, 2025April 11, 2025

Another case of Because I can…

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Another case of Because I can…

Brent Milne

Apr 11

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…not because I should.

Ferrari have released an SUV.

They call it a FUV, and you can translate that acronym any way you like.

It’s the first 4-door, 4-seat vehicle they have built in their entire history.

They have had 4-seaters before, but the rear seat passengers had to be pretty small to fit comfortably.

I really don’t see the point, other than a couple of extremely well-heeled customers requested one.

At something north of $700k each you’re not going to see too many in your suburb, or mine for that matter.

We all see similar things being offered in the marketing world.

At the moment it’s a lot of BS type AI prompts that you could create better yourself if you spend a few hours playing with the tools and trying things out.

There have been some reports of Google shutting down pure AI content sites, but while that’s true, it’s not because they’re AI created sites, it’s because the content is rubbish.

These are sites that lazy people have made using the PCP method.

That’s Prompt Copy Paste.

This site –

seafishinglures.net/

– has 83 pages indexed in the Google SERPs.

Over 1/2 of those are AI generated and there will be a lot more later.

They were not generated by the PCP method, but some of them were 100% AI generated and posted.

They still got indexed.

I’m not suggesting that you should build sites using PCP, but there is nothing wrong with mixing AI generated content with human input.

It certainly speeds up the process.

Anyway, building big websites for affiliate or adsense income does work, but it is always going to be laborious even with the help of AI.

It’s not the best way to generate affiliate commissions though.

The best way is to have highly targeted pages that pre-sell visitors to the sales page, then drive visitors to that page.

Regards,
Brent.

April 11, 2025April 11, 2025

784042 is your Substack verification code

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Here’s your verification code to sign in to Substack:

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April 10, 2025April 10, 2025

It doesn’t matter how smart you think you are.

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It doesn’t matter how smart you think you are.

Brent Milne

Apr 10

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selective focus photography of light bulb

There will always be someone smarter and someone dumber who are already doing what you want to do.

And they’ll be doing it successfully.

The smarter one because they will have got out of their way and just done it.

The dumber one because they didn’t know it was supposed to be hard.

So what’s holding you back?

Probably you’re over thinking things.

You’re trying to solve problems that haven’t happened and may never happen.

You can’t burn the bridge until you get to it, and it’s best if you’ve already crossed it before setting it alight.

The aim is to sell a product that’s a solution to a problem that people have.

The better the solution and the bigger the problem the more money you can make.

That’s marketing simplified.

I have a plugin for WordPress that shows people what the DMARC, SPF, and DKIM records in their DNS are.

Anyone who is doing email marketing needs to know about these three acronyms and how to set them up.

They have to do with getting your emails delivered and not marked as spam by the email clients.

Now, I could just have this on my website to get the traffic, but I want to put this in the WordPress plugin market as a freebie because that way I can help a lot more people.

It doesn’t hurt that there is a link to my DMARC Analyser page either.

Regards,
Brent.

April 10, 2025April 10, 2025

The first step of the journey…

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The first step of the journey…

Brent Milne

Apr 10

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assorted-color signage lot on road during daytime

…is always the start, but sometimes you don’t know what the journey will be even when you know what the end point should be.

I was reminded of this recently when there was significant roadworks that interrupted the traffic flow, slowed it down and redirected it.

Yes, we still got where we were going.

Yes, it did take longer.

Yes, we had no idea that there were roadworks on our proposed path.

On a previous trip we had diversions on the diversions before we got back to the main road.

Life is like that, not just road trips.

We often start out on a journey with no end in sight.

We might think we know where we’re going and discover that this doesn’t work out like that.

I wanted to be in a happy committed relationship.

I’m in my second marriage.

So far, it’s going pretty well, after 20+ years.

The first one was struggling after the first 5 years, but I had hopes that things would improve.

They didn’t.

Sometimes you just have to call it quits and stop pushing the envelope any further.

The end point didn’t change, the means to get there did.

Anyway, the point is that no matter what we think will happen, sometimes things don’t work out.

But that doesn’t mean we shouldn’t start the journey.

Have an idea of where you want to end up and take that first step.

Then keep travelling in the direction you want to go, take the diversions as necessary, but don’t forget the destination.

Regards,
Brent.

P.S. If you want some help in how to set and achieve goals this will help: https://go.wm-tips.com/goals.

April 8, 2025April 9, 2025

The real secret to wealth.

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The real secret to wealth.

Brent Milne

Apr 8

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a close up of a typewriter with the word truth on it

People think wealthy people were born into money, or cheated somehow because they work hard and they’re not wealthy.

That’s not the case.

Most of the wealthy people I know are really nice people who care about their families, employees, the environment, and others.

The ones who are not like that are usually people who were lucky, celebrities, or sport talented.

Those people are often either arrogant or suffer from severe imposter syndrome.

But the really wealthy self-made people remember where they came from and appreciate where they are now.

So, what’s their secret?

90% of the time they became wealthy because they provided a valuable solution to a problem that a lot of people were willing to pay for.

That means the secret to wealth is to solve a problem.

The bigger the problem and the better the solution the more money you’ll make.

But, there is nothing wrong with providing multiple solutions to multiple smaller problems.

Find the biggest problem in your niche.

Find a good solution for that.

Sell it to the people in that niche.

It doesn’t have to be the best solution, it just has to be a good solution.

It doesn’t even have to be a new solution although if you can put a different twist or slant to it that helps.

Perhaps combine a few solutions to get a new slant.

It’s worth the effort.

Regards,
Brent.

P.S. That’s partly what I’ve done here https://school.wm-tips.com/analyser.

April 7, 2025April 8, 2025

Are we alone in the Universe?

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Are we alone in the Universe?

Brent Milne

Apr 7

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The stars and galaxy as seen from Rocky Mountain National Park.

This is something I ponder on from time to time.

Have you ever wondered?

I’m sure you all know that the closest solar system to ours is 4.4 light-years away.

That’s Alpha Centauri.

We’re pretty sure that’s still around because it only takes 4.4 years for us to see the light.

The nearest galaxy is the Andromeda Galaxy and that might be there or it might not.

It’s 2.4 million light-years away, so we won’t know if it’s still there for a very long time, and even then it’ll be uncertain that it’s still there.

We’ll only know that it was 2.4 million years ago.

There are several potentially habitable planets in the Alph Centauri system, but we can’t get there with out current space craft technology.

It would take us around 150,000 years to make the trip so it would have to be a massive ship with full life support capabilities, and it would be the 1,500th + generation that would arrive.

So, are we alone?

Quite possibly.

Will we ever find out?

Probably not for thousands of years.

That makes us, you and I, the highest form of life in the Universe.

Why don’t we behave like that?

Regards,
Brent.

April 6, 2025April 7, 2025

New Beers Day.

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New Beers Day.

Brent Milne

Apr 6

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That’s what the 6th of April is.

Now that’s a celebration I can drink to.

I also happens to be National Pajama Day.

Seems like a great combination to me.

Sit around in your jamies drinking beer.

I suspect that, if I really tried that, I’d be asleep in my jamies long before the day was ended.

It took me most of the day to delete a file from my computer today, lucky I wasn’t drinking beer or it still wouldn’t be done.

The virus and malware scanners didn’t identify anything amiss, but the folder would not leave.

It was like this:- sam3548n -→ SAM -→ Ž. 0.

They all looked like folders with the last one looking like a hidden folder.

But, it has a file in it that ran and created an ongoing sequence of folders just like these.

Thousands of them filling up the memory of the computer.

The fix was to boot into safe mode and do the first aid on the drive.

That sorted out the hidden stuff and then I could delete what was left.

That stuffed up what I wanted to do today so all I’ve got for you is a tool to help you sort out any DMARC issues you might have with your emailing.

https://school.wm-tips.com/analyser.

Enjoy.

Regards,
Brent.

April 4, 2025April 4, 2025

Perfection can kill movement and profits.

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Perfection can kill movement and profits.

Brent Milne

Apr 4

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white and pink love you print wooden board

The thing about perfection is that no one ever reaches it.

Many try, but it’s an unattainable goal.

That doesn’t mean you should slap up any old crud that took you ten minutes to think up and ask ChatGPT to make for you.

What you produce should be as good as you can make it in a reasonable time frame and then it’s good enough to release.

One of the reasons I have so many half finished projects online is that they never got much traction so I couldn’t be bothered doing any more work on them.

It hasn’t always been like that.

There have been several projects that I spend months, in one case years, trying to make them as good as I could, but even they ended up abandoned.

These days I go with an MVP, a Minimum Viable Product and test it.

If it works them I might make a better version, or not.

There have been instances of me putting up an offer before I start the project.

No one interested?

Then I won’t bother.

I seem to be pretty good at finding those projects.

Twice I’ve managed to build quite an audience on FB in two different groups, but not done enough with them.

But that’s what I would suggest for anyone who hasn’t done much yet.

Build your audience somewhere.

Once you’ve done that then you’ll have a good idea about what they want and you can offer it to them.

That’s a good place to start.

So’s this:- https://go.wm-tips.com/systeme.

Regards,
Brent.

April 3, 2025April 3, 2025

Plan A or Plan B – Take control.

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Plan A or Plan B – Take control.

Brent Milne

Apr 3

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Pension Plan A is to work for someone else for 40 years, save as much as you can, put money into a pension fund, and hope the share market holds up.

The biggest problem with this is that if/when the share market crashes again it will take 20 years to get back to the same level.

That’s the way it has happened in the past, there is no reason to suspect it won’t happen again.

Of course we all hope that won’t happen.

Hope is not a retirement plan.

Pension Plan B is to build a side hustle that you can do in an hour or less each day after Pension Plan A is done.

Pension Plan B does not run on hope.

Pension Plan B takes far less than 40 years.

Pension Plan B could start putting spendable money into your bank in weeks.

Pension Plan B can be run for as long as you want, there’s no cutoff date.

Because it’s a side hustle, you can adjust and tweak to keep things ticking along, or start a second or third one.

Pension Plan B can be setup in a day or so and then maintained in that hour or less each day.

Start here – https://go.wm-tips.com/systeme.

Regards,
Brent.

Sugar Puff

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