Your blog posts need to get engagement because that’s one of the key metrics Google uses to rank your pages. If your readers only read, that won’t help. You need to get them commenting, clicking, avidly devouring your content. Remember, Google does not rank websites, they rank pages. But, you need to have something on your site that ranks in the top 100 before the Google bot will visit regularly. I’ll get to that later, for now though, this is how to layout your blog posts to maximise engagement with your readers. This is how Neil Patel does it. Spend time getting your title right. The basic format states a problem and offers a clue to a solution. A bit like the subject line for this email, but you have more room on a blog post. The title’s job is to get them to read a bit further. Many people will scroll to the bottom of the post to see if there’s a conclusion, and I’ll cover that later as well. Once they’ve seen the conclusion, they’ll return to the top and read the post. The post should start with an introduction that includes a bold statement and tells them what they’ll discover in the body. Break the rest of the post into 5 – 6 line paragraphs with sub-headings. People skim posts, so the sub-heads should give an overview of the content, and the paragraphs explain the sub-head in more detail. Always link out to other sites with more in-depth explanations, but don’t do that for every paragraph. Two to three is sufficient. Always end your posts with a conclusion that summarises what the post was about and asks a question relevant to the content. Remember to label the conclusion with the sub-heading Conclusion. If this makes sense to you, reply to this email and let me know or leave a comment on the https://wmtips.substack.com page. You set one of these up with a plugin to convert RSS feeds to content. I have also found that having one of these on autopilot does not work very well. You’ll end up with a lot of not relevant content that will hurt your ranking. Thousands of pages of crap doesn’t rank. What does work is using a tool called BlogRiffer. This is a semi-automated blog poster. It’s the only one that I know of that works as promoted. It works by adding any RSS feeds from sources that have content relevant to your site. Every day or so you log into BlogRiffer, choose a source or two and wrap the link in comments. These will be posted to your site, and you get a link to the post, which you can use elsewhere. Simple, easy, controlled and effective. Take 20 minutes or more to make a few posts to post today or schedule, and you’re done. Pick it up here https://go.wm-tips.com/riffer, because it’ll make your blog grow faster than anything else you do. |
When you build your blog you must do this.
When you build your blog you must do this.If you want to rank well without building thousands of backlinks.
When you examine the competition for page one rankings, you’ll discover something very interesting. The pages ranking at the top of the list are not the ones with high backlink counts or trust ratings. Well, sometimes they are but mostly not. Mostly, you’ll find that the ones at the top of the list have the best on-site optimisation. Often they’ll also have an exact match domain name for the keyword in question. Unlike the B.S. spouted by SEO specialists, Google doesn’t give a rats about EMDs. They do care about you having a high percentage of backlinks with the keyword as your anchor text. That looks like someone is trying to game their algorithm, and they will shut you out for that. How do you do that on-site optimisation then? Obviously, you have the keyword in your domain name. You also make sure it’s in the description and the first paragraph of your first post. Use one of the SEO plugins on your blog to help you get that right. Here’s a potentially helpful tip for you. Getting the EMD for the keyword you want to target can be challenging, so get a short generic domain name instead. Then set up a subdomain with that keyword, and you have your EMD. Google treats subdomains as separate from the primary domain for ranking purposes. If you own the domain jaadar.com or topnar.com (last time I looked, they were available), you could use any subdomain on those. For example, would rank for keto diet. I don’t see many people doing this because they think it’s too hard for visitors to type in that URL, and it is, but people don’t type in URLs. They search Google and click links which makes the URL almost irrelevant. I’ve watched people type in Amazon and click the first result, so don’t be fooled by sophisticated computer users who complain about URLs being hard to type. They are usually not your market. Regards, P.S. I mentioned yesterday that you could practice writing reviews by checking out Clickbank products and using them as the subject. That works, and you will get better as you do that, but there is a better way. Get coached to write better reviews. Check out this professional coaching here, https://link.wm-tips.com/reviews. It’ll take you a few days to go through it, but it will make everything else seem so much easier that it’s totally worth it. |
Build a money-making blog.
Some people will tell you that blogging is no longer a way to make money. Mainly because they don’t make money with their blog(s). Check out flippa.com and have a look at the blogs for sale there. Yes, there is a big range of prices and revenue, but this is only one site where people sell their blogs. You’ll never see them listed or hear about the sale price realised most of the time. Of course, millions of blogs don’t make a cracker and wouldn’t sell for much more than the cost of the domain name. However, many people don’t realise that it’s relatively simple to set up a small niche blog that caters to a small group of enthusiasts and will make a couple of hundred dollars a week. You only need to have around 20 relevant posts on a site like this to attract some ranking and some visitors. You can add one new post from time to time to keep the search bots happy, a news category that takes Google alerts and converts them to blog posts and you’re done. Set and almost forget. You do need to add ways to monetise your work, and you should collect email addresses to notify people of new posts. You could easily build one of these a month, and in a year, you’d be pulling in a couple of thousand bucks a month. Having one crash, get delisted or stop working won’t bother you much when you have a dozen or so of these running. Just build another one. The question is, do you have the persistence to build 4 or 5 of these before you start to see any returns? That may happen. None of them is likely to be a money-spinner from the day you click the publish button. Regards, P.S. I’ve added a PDF to the site with over 60 places you can get paid for running their ads on your blog. This one is a freebie for all, mainly because some of these links may not work anymore. I checked to make sure there are no affiliate links in the document, but I haven’t checked that the sites exist. The document is in the Members Area. |
