In 1989 David Bendah was interviewed by Rolling Stone magazine.
The article’s title was David Bendah, The Prince of Get Rich Quick.
I’ll give you a link to the article in a bit, but first, let’s dig out some gold that’s still relevant in 2022 for Internet Marketers.
David Bendah sold ‘Get Rich Quick’ books by mail order from his company Lion Publishing.
He had over 80 titles and spent a million a year on ads, profitably.
First nugget:- he didn’t worry about making a profit from the initial sales because he knew that he would make “back door profits” from further the sales to the same person.
Second nugget:- he knew most people wouldn’t use the information he provided, but that wasn’t his problem.
Third nugget:- he shares his story of ‘rags-to-riches’ which increases the empathy people have with him and improves sales.
Fourth nugget:- test marketing is crucial for success.
Fifth nugget:- most people won’t activate their guarantee, no matter how good it is, because they’re saving the books for a rainy day.
Sixth nugget:- you don’t have to be smart, educated, motivated, or have money to become rich. You just need one good idea.
Seventh nugget:- the titles are the key.
OK, that’s enough.
You’ll have to read the article to find the rest, but the whole piece is fascinating.
P.S. The gurus selling magic buttons on Warriorplus and JVZoo are doing the same thing David Bendah was doing back in 1989 with one difference.
Mostly their stuff doesn’t work.
They rely on people not trying the methods out and not refunding, and they are right.
I’m convinced you could sell any software you knew didn’t work and would make money.
Refund those who complain, probably less than 10%.
This is entirely unethical, probably fraudulent, and I wouldn’t do it, but I know it would sell and be profitable.
Don’t do that, OK?
Instead, create a product that does solve a problem people have.
Sell it hard using the same methods of the gurus because they work.
Alternatively, if you don’t think you have the skill to create a product like that, you could make an excellent income by outing the crap from the gurus.
This one pays very poorly, but the tasks are usually quick and easy to complete.
OK, most of these sites allow you to add up-sells to your gig to get paid better.
Explore them, and let me know how you get on.
Regards, Brent.
P.S. Yeah, I know.
I can’t count.
In my defence, I claim that Mechanical Turk barely pays enough to justify calling it a site, but it has been around for years and seems to still be popular.
If you are not looking to do any gigs for pay, these sites are a great way to outsource some of those jobs you don’t want to do.
Ahh, you spotted it, didn’t you.
You saw that there were ways to set up gigs on these sites and use Frase to help fulfil them.
Yep, you can do any of the writing gigs with A.I. assistance from Frase.
If you keep doing what you’ve always done, you’ll keep getting the results you’ve always got.
And, if you do what everybody else is doing, you’ll get the same results they get.
When you research for a new blog post, article, video, etc., you probably do what all your competitors do and do a deep dive into the Google search results.
This means that you will get the same information that they get, with some variations based on your previous searches and location.
Your written content won’t vary from theirs enough to make your work stand out.
To rank above them in the SERPs, you’ll need to have more and better backlinks.
The better way to get a better ranking is to write better content.
That doesn’t mean more words, it means content they don’t have.
And that means better research.
Better research means start with Google but don’t deep dive.
Better research means looking at other sites.
This email was triggered by yesterday’s email about Squidoo because today I went looking for Squidoo type sites and found this article on one of them. https://wizzley.com/google-alternative/.
Try some of the sites mentioned and see what results you get.
Combine the site with searches for the questions thrown up by
, and I suspect you’ll have little trouble ranking well.
Regards, Brent.
P.S. I’m currently in self-isolation for a week due to our youngest son contracting Covid-19 and visiting before he knew he had been exposed.
I’m currently negative, but I did catch a cold from our youngest granddaughter, so I’m not in brilliant shape.
It does allow me to put in some additional work on the big project, but I’m not thinking quite as well, so there may be issues that I’ll have to fix later.
It also means that I won’t be using any of those sites now, but if I were to do that, I would grab a handful of questions, paste them into Frase and then take each question as a subtitle and research those inside Frase and externally using those sites mentioned.
Copy/paste from the articles, then rewrite them with Frase’s help.
You’ll have an original and unique article done faster than you would think possible.
That was an excellent site to build single page, single theme, sites for free.
They ranked in Google and were able to be monetised with Adsense etc.
Then a rival bought them out, or it was a mutual joining. I don’t remember which, and I can’t be bothered checking Wikipedia because it doesn’t matter.
The dominant site was Hubpages which imposed stricter rules about what and how you could make pages.
I made my first page there in 2008.
Since then, I have done almost nothing with the site for reasons I can’t explain.
I probably just got distracted by other things.
Today I had a look at what I have there and realised that I had been missing a trick with this one.
These pages rank well, and there are significant volumes of visitors on the site who will find your pages.
Yet another well-established web 2.0 site to build traffic and links.
Have a look yourself.
You may find it interesting.
Regards, Brent.
P.S. When taking advantage of these web 2.0 sites, you have to be a little careful.
Some allow you to post your content and run away.
Others require you to put a bit more effort into how you post your content.
Hubpages is one of the latter platforms.
Those that allow a post and run tend not to get you as much Google rank love as those like Hubpages do, so it is worth the additional effort.
To make sure that you’re posting quality content without spending days crafting it, I’d use Frase to assist me in getting research and content done fast.
This is an important question for those of you who write words for a living.
It doesn’t matter where the words end up, in a blog post, sales letter, video or audio.
The words still need to encourage the reader or listener to take some action.
But first, they need to produce some emotion in the third party, or there will be no action.
When it comes to the decision to take action, what comes first, the emotion or the logic?
Most of us would like to believe that we take action because we made a logical decision.
Those at the top of the tree with respect to writing successful sales letters would disagree 100%.
They will tell you that stimulating emotion first makes the difference.
Scientists will tell you that humans make decisions based on emotions then justify the decision with logic, not the other way round.
That must be difficult to do with some products.
I have trouble getting emotional about air freshener.
Sometimes the link between the ads on the television and the product on offer seems extremely flimsy.
However, I know of at least one marketer who uses creating emotional responses in his emails to sell his products and 99% of the time, the email does not relate to the product on offer.
Despite that, he makes a good full-time living from his emails.
Not only that, but he is so open about what he does that he’ll tell you exactly what he does and how he does it.
To get a masterclass on stimulating an emotional response in your readers and converting that to income, go here: https://go.wm-tips.com/asal.
Regards, Brent.
P.S. Did you just scroll here to see what was on offer rather than read the email above?
I could never join the ranks of vegans or vegetarians because I enjoy a good steak, roast lamb or roast pork.
I enjoy all the different types of meat available in a civilised first-world society.
I understand that there are other countries where such things are either difficult to get or are too expensive, so this email is not aimed at them.
This email is aimed at those who think they have to force everybody to cease eating meat and become vegetarian at the minimum or vegan preferably.
When humans began to eat meat, the beginnings of civilisation began because it freed them to do more than spend every day gathering sufficient food to survive.
Meaning that meat was the food that our current world was built on.
The militant vegans and vegetarians don’t understand that vegetarians and vegans are prey to predators.
They are predators, not vegetarians, regardless of their beliefs, because they have forward-facing eyes like all the other predators.
They can choose to forswear the eating of meat, and that’s fine and their choice, but that doesn’t mean they have any right to attempt to force any other person to join them.
It doesn’t give them the right to abuse the rest of us because we choose not to join them.
I hope they’ll enjoy mixing it with the zebras on the Serengeti plains.
Watch out for the lions.
Regards, Brent.
P.S. You can write a short report or low-content book and sell it repeatedly.
People are short on time and don’t want to read long books.
They want to read books that deal with one problem and provide no more than three possible solutions.
They’ll buy several of these books rather than one extensive cover everything tome.
That’s great for you because you can knock out one of these books in a day, including topic research and uploading it to Kindle shorts.
If you use Frase to help you out, you could do two a day with ease.
I’ll talk more about Frase in another email, but for now, this is where you discover more about writing these short reports or low-content books.
I mentioned in yesterday’s email that you can write an article in 30 minutes or less.
I also mentioned that you could and probably should repurpose that article to give you more web properties to attract visitors.
Today I’ll give you some ideas about how to repurpose your content.
You can export directly to PDF if you write your articles in Word, Pages, or most other desktop writing tools.
Failing that, you can use the print function to print to a PDF.
There are also many free tools or websites that allow you to create a PDF from anything you have done.
Make sure you have links to your main site in the footer of your document.
You can break up your document into short paragraphs and paste them into PowerPoint, Keynote, or another slide creating tool on your desktop or online.
Create a voice-over file at Amazon Polly, or you could read it yourself.
Create a video from your slideshow and audio.
Break out the audio to an audio-only file.
Create a Tweet summary or a highlight of the article.
Make a Facebook post of a summary.
Now you have seven pieces of content to post to as many sites as you can find, or you can contract several people on Fiverr to post them for you.
For your seven pieces of content, you should be able to get 70 to 100 postings.
That might cost you around $35 on Fiverr.
You can do all the posting yourself and save that money, and you should if you are starting out and not making any income yet, but once you begin getting sales, those are the things to outsource.
You can do other things, but that’s a great start.
Regards, Brent.
P.S. The 4-hour work-week is not possible until you have a decent email list and don’t have to be concerned about where you’re going to get the traffic or sales.
Before then, though, you’ll need to focus on building up your email list of buyers.
To do that, you’ll need to have a good landing page, an offer that’s valuable to your visitors, and a low-cost front end product.
A checklist for a niche is a good lead magnet followed by a low-cost product related to the checklist, usually by giving more details on how to use the checklist.
Your follow-up emails give added information about how the checklist helps and the benefits of the additional information.
The best free platform to integrate the email list, the landing page, the sales page, the product delivery, and the tracking is at LeadsLeap.
