The subject line of an email today was “Download 200+ Life Hacks to Simplify Your Life…”. Don’t they understand that 200+ life hacks don’t simplify my life? To start, I have to read them all. Then I’d have to implement some of them, which probably means signing up to yet another website and email list, perhaps even paying some money.
The subject line of an email today was “Download 200+ Life Hacks to Simplify Your Life…”.
Don’t they understand that 200+ life hacks don’t simplify my life?
To start, I have to read them all.
Then I’d have to implement some of them, which probably means signing up to yet another website and email list, perhaps even paying some money.
None of that simplifies my life.
Sheesh!
I’d hate to see what that person thinks would complicate my life.
When it comes to product creation, there are still people who think that the important thing is to sell the ‘thud’ factor.
The product must have 20-hour-long videos, at least that many PDF transcripts and matching audio files.
They think that is what gives the product value.
Nope.
I estimate that 90% of people who buy those massive tomes never complete whatever it is they’ve bought.
That’s a waste of money and time.
The value of a product is not in the volume of information.
It’s in the information itself.
If you can impart a solution to a burning problem on a single page of a PDF, and the problem is big enough, you can be paid hundreds of dollars for that single page.
No one who needs that information will complain about the price if it pays for itself rapidly.
When creating your products think one problem – one solution.
Make it concise so the buyer doesn’t have to wade through fluff or padding, and you’re on a winner.
Don’t waste your time or theirs with unnecessary verbiage.
If you happen to buy a product that does have more words than substance, you can copy-paste it into ChatGPT and ask for a summary.
That works a treat.
Regards, Brent.
P.S. Something that doesn’t waste your time or your customers is short videos.
This delightful tool makes it so simple to make short videos that it’s tempting to make more than you need.
TikTok is a site of short videos; you probably know that. Most of the people there are young, view it on their mobile phones, and share anything they are entertained by. The first steps are simple. Find the top three videos that went viral, copy them
I’m looking for some feedback. I’m putting together a bundle. The starter will be WordPress maintenance. This means I’ll keep your site updated with all updates. I’ll back it up once a week and email you the backup file. Pricing will be $5 per week per site.
Level two will get you three unique postsper week with a featured image, a meta description, your keywords (2) in the right places for SEO, an excerpt, and 5-10 tags for each post, emailed to you as a zip file.
Plus, you get everything at the Starter level.
This will be $15 per week per site.
There is a limit of 20 sites while I iron out any potential issues.
Level three will get you three unique posts per day with all the right bits as per level two.
I’ll upload them to your site.
This is a $100-a-week service, and the limit is 5 for now.
If you’re on the level two service and wish to upgrade to level three, you will receive a pro-rata discount during the first week of level three.
These prices are all initial prices because I have to make sure I can deliver on the promise.
If I can’t, you’ll get a refund for everything I didn’t deliver.
If I can, the price goes up, but you get grandfathered in at this price.
Why would you consider this?
If you have an abandoned WordPress site, this will perk it up and add value even if you choose to sell it.
If you are struggling to keep your website current or have never backed it up, level one solves that problem immediately.
If you want your website to grow, generate more revenue, and attract more subscribers, regular content can help you do that.
Level two gets that done, but level three is faster.
There will be some conditions, nothing you cannot do, or things that will cost you extra money, but I’ve found things that make a WordPress site safer, faster, and easier to navigate.
The only way to get on board with this is to reply to this email.
80% of websites are WordPress sites.
This email is going out to over 4,000 marketers.
This iteration of the offer is only good for this weekend.
Today, at the pool, a young man joined me in the lane. That is no problem; we often have to share a lane. But, this person was battling to swim the 50m on the first leg. His style was all wrong, and he was working very hard on it. I gave him some tips.
Google hates spammy content that has no value for the end user. Their efforts to control the flood of crappy AI-generated content from the idiots means that some good sites will also be penalised temporarily. This is a massive opportunity. Many of those delisted sites will be abandoned, and the domain names will become
Google hates spammy content that has no value for the end user.
Their efforts to control the flood of crappy AI-generated content from the idiots means that some good sites will also be penalised temporarily.
This is a massive opportunity.
Many of those delisted sites will be abandoned, and the domain names will become available to purchase cheaply.
Many of them will also have been ranking for a ton of keywords.
All you have to do is dig around the expired domain sites, check the stats on those sites for the last 3 – 6 months, buy them and replace the pages that were ranking with pages that will get the ranking back.
Once you monetise those blogs, you’ll be in the money.
Ranking = traffic = cash.
In the last few weeks, I’ve been exploring the concept of creating good-quality articles using AI tools.
It is possible, and the articles can rank very quickly.
I spent most of today using a free tool called Make (formerly Integromat), which can interface with Google Docs, Sheets, and Drive.
It can also interface with ChatGPT, Dall-E, and WordPress.
I have managed to get it to create posts with a feature image in less than a minute.
I don’t have it integrated with WordPress yet; that’s tomorrow’s task.
Why would I bother with this?
I have over 80 domains and hundreds of websites.
I want to sell many of them off, but they’ll sell better if they have good content and some rankings.
It wouldn’t hurt if they were also making some money as well.
Full automation is not a good thing.
With full automation, you lose control of the content creation and your blog.
Particularly when it comes to AI.
AI lies, makes stuff up, and sometimes lives in a fantasy world.
So you can’t just let it do everything, but it can make the tedium of creation much faster and easier.
Semi-automation is the key here.
You do not need to post 100 posts a day.
3 – 5 a day scattered throughout the day is more than enough.
You need a pause between creation and posting.
With semi-automation, you can produce 30 posts for a single website in a single day and stagger the posting over a week or two.
This would allow you to regularly add content to your blog with only a couple of hours of work a week.
That sounds a bit like a Dr. Seuss story starter. In a room, with a sigh and a glare, I declare, “I do not like webinars anywhere! Not in a hall, not with a mocha tall, not in spring or fall. They chatter and shatter my patience thin, not even a snack can make me grin. Give me a book, a walk, anything at all, just not another webinar call.
In a room, with a sigh and a glare, I declare, “I do not like webinars anywhere!
Not in a hall, not with a mocha tall, not in spring or fall.
They chatter and shatter my patience thin, not even a snack can make me grin. Give me a book, a walk, anything at all, just not another webinar call.
With every ‘Next slide, please,’ my interest flees.
Oh, let’s find new ways to learn and tease!”
Written by ChatGPT.
It’s not.
The reason I don’t like most webinars is because they spend the first 20 minutes fluffing around with who’s on the call, BSing with each other and other pointless chatter.
Then, they’ll spend around 20 minutes going over the ‘meat’ of the webinar and finally spend an hour with their sales pitch.
The sales pitch is often for a tool or program that is overpriced and usually ineffective after six months at the most.
The biggest bugbear for me is that they’re held at 3:00 AM here, and they often claim there won’t be a replay.
Well, they can get …
I’m not playing that silly game.
When there is a replay, I record it so I can get other stuff done. I cut out the starter fluff and the sales pitch and finally watch the ‘meaty’ bit.
Sometimes, after all that, I don’t bother to save the core stuff because it’s useless.
However, webinars sell, apparently.
What to do about that?
Make evergreen webinars that people can access at any time.
Leave out the BS fluff at the start and limit the sales pitch to a short 3-4 minute pitch at the end.
The concept is to make the core of the webinar useful.
Something similar to a lead magnet that’s keyed to the pain points for the niche you’re targeting.
Take one part of the pain and provide a solution that works.
The sales pitch at the end is for either an affiliate product in the same niche or your product that provides more potential solutions.
It could also be a course or a fixed-term membership.
AI can create all the ideas you need to put something like this together in a matter of days.
But here’s the thing that most people miss about webinars: you get a list of people who want to know more about the niche.
People sign up for webinars without thinking about being added to a mailing list, and they expect to get emails that they will open.
P.S. Learning how to ask ChatGPT or any AI tool is the key to your long-term success.
There are many interesting videos on YouTube about prompt engineering, but from what I’ve seen, most of them are more interested in getting views and likes on their videos than teaching you anything useful.
That’s not true of all of them, of course.
Trevor, on the other hand, really, really wants you to succeed.
So he puts as much information in his videos as possible, without the fluff, so you can understand not just the prompt but the intent behind it.
No matter where you get your traffic, you need to start with a bridge page to the affiliate offer or your sales page. Why? Because most of your traffic, except from your email list, will be cold traffic. They’ve shown interest by clicking your link, but that’s it.
The only four? No, but possibly the most important four. Passionate. Purposeful. Profitable. Portable. While I’m not totally convinced about the passion requirement, it is important that you at least have an interest in your niche. Without that, you’ll need to be making money very fast, or you will
While I’m not totally convinced about the passion requirement, it is important that you at least have an interest in your niche.
Without that, you’ll need to be making money very fast, or you will get bored with constantly working in a niche that holds little interest.
You’ll probably quit before you reach your income goals.
However, if you’ve built it the right way, you will have something to sell.
If you are only doing this to make money, get a job.
You should think that you can make a difference in someone else’s life or that what you’re doing is worthwhile in some other way.
It probably doesn’t need to be said that you do need to make at least enough money to cover your costs.
Profit is not a dirty word, despite what some others might think.
Being able to work wherever you happen to be is one of the best aspects of an Internet business.
You may have noticed that I go on holiday whenever I feel like it, but the emails hardly ever miss a day.
How would you feel if you could go on holiday for as long as you like and have all your expenses covered by your Internet business?
Where would you go, and for how long, if you could do that?
The key to that is building an email list.
One of the fastest ways to build a profitable email list is to create a membership that drip-feeds a low-cost email course that solves a pressing issue in your chosen niche.
A series of 5-7 emails is enough, but any number that covers the problem and provides a viable solution is the aim.
You can break up a PLR product for the emails rather than sell it in its entirety.
Once they’re on your list and the drip-feed sequence has ended, keep emailing them with news about the niche, etc.
There are a couple of ways to get ranked on page one, and then make sure you get to position one for almost any keyword in almost any niche. To most of us, SEO is a dark art that seems to require roots from obscure plants dug up by the light of a full moon after midnight.
There are a couple of ways to get ranked on page one, and then make sure you get to position one for almost any keyword in almost any niche.
To most of us, SEO is a dark art that seems to require roots from obscure plants dug up by the light of a full moon after midnight.
You’ll also need to be able to chant special incantations while dancing naked around the pot that boils those roots and then apply the resulting liquid to your computer keyboard.
Wait.
That’s not right.
You’ll only destroy your keyboard and possibly your computer like that.
Don’t do it, OK?
And don’t send me photographs or videos of any naked dancing.
According to people who study these things the content of your web pages only counts for the humans visiting, so make that great content.
That content will not help you rank because the Google bot cannot read your web page.
Like most computer programs, it only searches for what it sees as relevant text.
The relevant text is the keywords you want to rank for.
The bot looks at the URL, the page title, what’s in the first H1 tag, and what’s in the H2 tags.
If it finds the same keyword or a semantic equivalent in those places, that’s what you’ll rank for.
OK, that’ll get you to page one.
It might get you to position one, but there is a way to ensure that happens.
Look at the snippet on that keyword ranking page.
Duplicate that snippet at the top of your page, and you should get to position one in days.
Position one gets 35% of all the traffic searching for that keyword.
Let me know how that works out for you if you try it.
Make them an offer they cannot refuse. Sounds very gangsta. It’s not. Think about this for a moment. Around 5% of Internet Marketers make enough money regularly to live comfortably. The rest scrabble around, not really knowing why they’re not making money.
Affiliates are pure gold for successful marketers.
They bring a constant stream of free traffic that is already pre-warmed.
However, many of those affiliates will not bring you good prospects.
This is how you fix that.
You supply your affiliates with a PDF that has their affiliate link embedded inside to use as a lead magnet.
They don’t get to rewrite anything in the PDF except their affiliate details because if they don’t have copywriting skills, they’ll almost certainly screw it up.
Use the same principles you’d use to build a bridge page for your product, but allow them to use it for free.
OK, so how do you do this if you don’t have good coding skills?
Head over to LeadsLeap and build one there.
The PDF they create can promote any page or product anywhere.
This is a Pro-level tool, and the Pro level on LeadsLeap costs $20 per month, but you won’t need any special skills to make this work.
