They are simply clickbait and have no relationship with what’s inside. Then there are those stupid faces images. The ones where the presenter has a look of surprise or horror. Mouth open, googly eyes, etc. I understand that the thumbnail has to stop the viewer scrolling.
For those of you who actually read this far, I have a seven-second hack that can make any content go viral.
Offer a bonus to anyone who shares your content on social media or via their email list.
Do not add these people to your email list by making them subscribe for the bonus.
Ask them to email you with a screenshot of their email or post.
Set up a unique email address for this and have it respond with the out-of-office trigger but with the link to the bonus and an offer to join your email list.
You can use Gmail for this because it works fine.
Regards, Brent.
P.S. What sort of bonus?
How about a cheat sheet on the subject of the content?
True story. Yesterday, we were treated to a presentation by a marine biologist. She told us that during the Covid years, the big fish in the Cairns Aquarium began behaving as though they were depressed. The staff were puzzled until they noticed that the fish were paying a lot more attention to them as they moved around than usual.
My trainer said so. I can’t show you yet because I created a new channel for it and Google, in their quest for ever more data points, insists on verifying my identity before permitting me to have clickable links or my thumbnail choice. Do you log in to Google when you view videos?
I can’t show you yet because I created a new channel for it and Google, in their quest for ever more data points, insists on verifying my identity before permitting me to have clickable links or my thumbnail choice.
Do you log in to Google when you view videos?
You know, so they can help you find more of the type of video you like to watch.
I never log into Google unless I want to check emails, build a video channel, or use their platform in other ways.
I’ve found that the Brave web browser allows me to log into Google in one window, but Google doesn’t see every window, just the one I’ve logged into.
I like that, so I have one window for Google Drive, where I’m logged in.
I have a different window for my email accounts.
Another different window for the AI tools I use.
I watch most of the training videos in the DuckDuckGo web browser because it blocks all those pesky third-party ads and doesn’t show that montage of videos at the end.
You do get a carousel of the videos in the channel you’ve just watched, but that’s all.
So grab both of those.
They’re free and stop using Chrome, the Google tracking bot.
We’re just out of Cairns in North Queensland, and I have reasonably good Internet. Heck this is a big country. We have travelled the equivalent of Route 66 in the USA or the E11 path in Europe. It’s raining again. Queensland was supposed to be dry at this time of year, but it’s not.
I’ll ‘fess up. I did screw things up almost 100%. Yeah, I did get some bits right, but overall, it was a terrible effort. And that’s great. But I’m getting ahead of myself. What I got so badly wrong was this. I was following some training on getting free traffic from YouTube.
In 60 seconds, you can create a product for any niche that is proven to sell, like hot cakes. The ability to create products to use as bonuses, giveaway for an email, or sell is something all online marketers should develop. Producing this used to take time, effort, and skill
In 60 seconds, you can create a product for any niche that is proven to sell, like hot cakes.
The ability to create products to use as bonuses, giveaway for an email, or sell is something all online marketers should develop.
Producing this used to take time, effort, and skill, so lazy marketers grabbed a stack of poor-quality PLR PDFs to use as bonuses, thinking that people wanted as much bang for their buck as possible.
This worked for a short period until everyone had all those rubbish PDFs, and then it stopped working.
But a great bonus or two still makes an offer more attractive if they’re unique.
You can’t offer the same people the same bonuses for every offer.
Some won’t be relevant, some they’ll already have, some they won’t want.
This means that you’ll need to produce something relevant and unique for each offer.
When you can do this in 60 seconds it’s no longer a PITA to do.
In fact, it becomes so simple that you might offer two unique bonuses for each offer or a bonus that doubles as a lead magnet for a paid product of yours.
Do you get as tired of these emails as I do? Most of those products do not expire. Most of those marketers are pushing FOMO as a means of selling more products, which is fine as long as they really do close down the offer. Some do, most don’t. If a product is worth buying, it’s worth paying full price.
Most of those marketers are pushing FOMO as a means of selling more products, which is fine as long as they really do close down the offer.
Some do, most don’t.
If a product is worth buying, it’s worth paying full price.
I no longer care if the price will double in 24 hours.
If I had wanted the product, I would have already bought it.
I suspect that attitude puts me at odds with the bulk of marketers.
Any product you buy must be able to cover its cost within a week, or it’s no longer a bargain.
If you can’t use it at all, then you’ve wasted your money.
Using FOMO to get sales works, but you must be honourable about it.
You can even keep the product on the market after the promotion has ended, but not at the same price, or with the same bonuses, or both.
One of the downsides of being honourable with your limited offers is that you have to stick to the deadline even when people who missed it email you to ask for an extension.
You must refuse them or besmirch your honour and other people’s trust in you.
If your deadlines don’t mean anything, why have them?
Now, here’s a wrinkle on using FOMO for affiliate products.
Although the product itself may not have a deadline, you can run a promo with a desirable bonus for buyers through your link.
You set the bonus with a deadline.
If the bonus is complementary and worth at least the cost of the product, you’ll generate sales.
Again, you must remove the bonus at the end of the deadline, with no exceptions.
The upside to this policy is that the next time you tell people there is a deadline, they’ll believe you.
Let me know if you agree or disagree with my logic.
Most of what the mainstream media tell you is either misleading or lies. Mark Twain said it best, “If you don’t read the news, you’re uninformed; if you do read the news, you’re misinformed.” Everyone filters everything they see, read, or hear through their
Most of what the mainstream media tell you is either misleading or lies.
Mark Twain said it best, “If you don’t read the news, you’re uninformed; if you do read the news, you’re misinformed.”
Everyone filters everything they see, read, or hear through their personal bias filter.
The mainstream media is supposed to give us uninterpreted information, but they can’t help it any more than you or I can.
What we get instead is information filtered through their particular bias.
The facts don’t matter unless they support their personal narrative.
A narrative is just a story.
It can be highly detailed and presented convincingly, but that doesn’t make it true.
I love reading and movies, but even so-called historical novels or movies based on a true story have fictionalised components to make them more compelling.
The problem is that we, the readers or viewers, do not know which bits are real and which bits are not.
Now, with the very sophisticated AI tools, you cannot be sure that any video you see is not partially or wholly faked.
It doesn’t matter if it’s a movie, an interview, or something on the nightly news.
Any or all of it might be an AI creation rather than real.
Sometimes, it’s evident that the media is trying to push an agenda.
Look at the photographs of your favourite, or not favourite, politician they publish.
They’ll always choose the worst photograph for their most hated person and the best for their most loved person.
Try this to see how easy it can be to get a good or bad photo.
Run any video and pause it.
Then, scroll your mouse across the bottom and grab an image.
People look very different in a still image compared to a rolling video.
Is that image manipulation designed to colour your perspective of that person?
Of course it is.
It’s the same with the written word.
The choice of an adjective can change the tone of a sentence even when describing the same scene accurately.
Particularly if the reader has only a seventh-grade reading and comprehension level or below.
Perhaps I tell you that I saw a particular person masticating in public.
Many people will be misled by that, but all it means is that they are chewing something.
I could have used the simpler word, but if I was trying to mislead, the simpler words won’t do.
Next time you read something, try changing the adjectives to discover if manipulation is going on.
Usually because we don’t have all the information necessary. We’ll almost never be able to collect all the information about any decision we need to make, so we either suffer from indecision, or make the best decision we can. We are all better off making a
Usually because we don’t have all the information necessary.
We’ll almost never be able to collect all the information about any decision we need to make, so we either suffer from indecision, or make the best decision we can.
We are all better off making a fast decision than letting circumstances make the decision for us by default.
If we get it wrong, it’s just another decision to correct things.
