If you don’t know what they are advertising, the ad hasn’t worked.
And I see a lot of those ads.
Some entertain, some bemuse, but all cost a lot of money to create and even more to put on the television or billboard.
I’ve talked before about companies running Amazon, Facebook, Ebay, etc., ads on Google for their brand name when they would naturally list in the search results pages at #1 for that term.
I’ve seen ads that work and ads that don’t.
Founder of WarriorPlus, Brian Tracy, said, “success leaves clues“.
In this report, some successful advertisements based on client feedback have been analysed based on advertising fundamentals.
I sincerely believe that it will be an eye-opener for you, and I hope you can benefit from it.
Yes, it’s free, but please DO NOT skim through it. If your ads are not converting, most likely, you are NOT doing what is taught in this report.
P.S. I mentioned in yesterday’s email that there was a way to automate the creation and distribution of short videos to YouTube.
You may have found that the training was a little expensive even with the 65% discount.
This is not one of those push-button, Shiny Objects the fake gurus keep flogging to you.
However, I understand that you may struggle to justify the investment, especially when you need to invest in software and other tools to take advantage of the method.
But there is another free traffic method in the OTO that can be used to leverage your initial seed money so you can scale your business.
This method was developed by reverse engineering successful, fast-growing Facebook pages and groups.
Many of these people don’t know what they did right, but the proof the method works is in the PDF.
All the steps are revealed, and there is nothing more to buy once you have the PDF.
So, what’s it worth to you to bypass Facebook’s algorithm and grab fistfuls of free traffic to any niche you want?
I’ve seen products offering free traffic from F.B. that do not work as well as this and cost nearly $1k.
I don’t know how thick, but it was strong enough as I didn’t fall through.
Obvious, really, or I wouldn’t be writing this. Doh.
Today, my wife, our youngest son, and I did the Skywalk in Melbourne.
It’s an interesting experience, as some of you may know, as there are other skywalk experiences in other cities.
Considering that this building in Melbourne is not the tallest in the world and that there are others up to four times taller, the potential for a more extreme experience is out there when we can travel again.
All buildings and cities look very different from overhead than they do on the ground.
The perspectives change significantly.
The same can be said of your personal experiences.
Things like having projects stall, fail or succeed are not crucial in the overall scheme of life.
They should not determine your happiness.
Your happiness should be set by your sense that you have done your best with your current knowledge and information.
The outcome can be changed as your experience grows.
But, you have to take some action to get a result that you can build on.
Regards, Brent.
P.S. With any campaign, some moving parts must be managed by you or outsourced.
I do not suggest you outsource anything until you know how to get the desired result yourself.
Failure to do that will usually mean that you cannot assess the outsourcer’s work or direct it correctly.
You can begin learning how to make this work using only free tools that you possibly already have.
With the rapid rise in A.I. content creation and the speed with which it’s improving, is it cheating to use it?
Or will you be left behind by those who do?
Google has said they won’t rank any A.I. created content, but that’s incorrect because I know that A.I. content is already ranking.
Of course, Google uses A.I. to evaluate and rank your pages now, which means the Google search results page is A.I. generated.
If humans cannot pick the difference, then how does Google think they’ll be able to find it?
I’ve read a few 1500-word articles written with Article Forge, https://www.clkmg.com/Burtm10/aftrial, that are good enough to be added to Amazon short reads or as the main content on a blog.
You can get a free 5-day trial with the link above and check out some articles written with Article Forge.
In 5 days, with a concerted effort, you could have a year’s worth of content written and downloaded to your computer.
You could also do a similar thing with Frase, https://go.wm-tips.com/frase, the other excellent A.I. writing assistant.
As I said earlier, your competitors will be using these tools.
I read on a Kindle White because I can finish one book and start the next one immediately.
It also always opens where I left off last time.
This makes it ideal for reading all those times you’re waiting.
The doctors, the dentists, restaurants, cafes, airports, while travelling, etc.
Stop-start reading with a dead-tree mode book is a pain, but the Kindle removes that pain.
Think of the pain points your product or the affiliate product relieves.
These pain points are what you need to highlight on your sales pages.
Present the pain and twist the knife to make the pain more intense.
Then you can present the product as pain relief.
You’ll get more sales with this than by presenting the product’s benefits alone.
Regards, Brent.
P.S. My main email service, Sendy, has upgraded again, which means that I have to plump down some more money and go through the pain of a manual upgrade.
While I have the technical ability to do these upgrades, I didn’t do the last one because I find them cumbersome.
When I pay for a tool, I expect to be able to upgrade it if it needs one by clicking a button.
I like using Amazon SES as the email sending service, which Sendy uses because it’s very inexpensive.
Another email service uses Amazon SES, but it only has broadcast capabilities and no autoresponder capabilities yet.
The only low-cost email service I have been able to find that has a reasonable send or subscriber limit is systeme.io.
Even their free service has decent limits, which allows you to build a subscriber list and grow a campaign to profitable before you need to pay anything.
They don’t have Amazon SES as an option yet, but they have SendGrid and ActiveCampaign integration capabilities if you already have accounts there.
I’ll be migrating more and more to Systeme.io because they’re delivering some of my emails now with no issues, and it’s an easy platform to use.
I read on a Kindle White because I can finish one book and start the next one immediately.
It also always opens where I left off last time.
This makes it ideal for reading all those times you’re waiting.
The doctors, the dentists, restaurants, cafes, airports, while travelling, etc.
Stop-start reading with a dead-tree mode book is a pain, but the Kindle removes that pain.
Think of the pain points your product or the affiliate product relieves.
These pain points are what you need to highlight on your sales pages.
Present the pain and twist the knife to make the pain more intense.
Then you can present the product as pain relief.
You’ll get more sales with this than by presenting the product’s benefits alone.
Regards, Brent.
P.S. My main email service, Sendy, has upgraded again, which means that I have to plump down some more money and go through the pain of a manual upgrade.
While I have the technical ability to do these upgrades, I didn’t do the last one because I find them cumbersome.
When I pay for a tool, I expect to be able to upgrade it if it needs one by clicking a button.
I like using Amazon SES as the email sending service, which Sendy uses because it’s very inexpensive.
Another email service uses Amazon SES, but it only has broadcast capabilities and no autoresponder capabilities yet.
The only low-cost email service I have been able to find that has a reasonable send or subscriber limit is systeme.io.
Even their free service has decent limits, which allows you to build a subscriber list and grow a campaign to profitable before you need to pay anything.
They don’t have Amazon SES as an option yet, but they have SendGrid and ActiveCampaign integration capabilities if you already have accounts there.
I’ll be migrating more and more to Systeme.io because they’re delivering some of my emails now with no issues, and it’s an easy platform to use.
The best time to build your business was 10 years ago…
…the second-best time is today.
In our current news and financial cycle, more people are searching for ways to supplement or replace their income than ever.
Ten years ago was an excellent time to build your business because people were more inclined to give you their email address in exchange for a PDF than they are today.
However, that doesn’t mean it’s no longer possible to build a business today.
People will still exchange their email addresses for something they see as valuable to them.
Because there are so many searches for “make money online” type keywords, and they have been increasing over the last two years, the timing is excellent for you to build an ongoing profitable business.
Here is a simple way to start.
Many people are feeling the pinch of higher energy prices either at home or at the petrol pump.
Collect multiple articles on saving fuel or saving energy and put them into a PDF titled “7 Ways to reduce your energy bill.” or something similar.
Give that away as a lead magnet.
Have an upsell of “Another 17 ways to reduce your energy bill.” and sell it for $7.
Tell them about your free PDF whenever you see any complaints on F.B. or Quora about the high costs.
You’ll quickly collect an email list and a list of buyers.
Use some of that income to run ads on F.B., Google, or Bing targeting those people.
Don’t think that’ll work?
Prove me wrong and email me about it.
Regards, Brent.
P.S. When you run with this, you’ll need a platform to build your landing page, thank you page, email list, store your PDFs for download and take payment for the one-time offer.
Fortunately, there is a way to do all of this for free, and you can scale up when you choose for a very reasonable cost.
The best time to build your business was 10 years ago…
…the second-best time is today.
In our current news and financial cycle, more people are searching for ways to supplement or replace their income than ever.
Ten years ago was an excellent time to build your business because people were more inclined to give you their email address in exchange for a PDF than they are today.
However, that doesn’t mean it’s no longer possible to build a business today.
People will still exchange their email addresses for something they see as valuable to them.
Because there are so many searches for “make money online” type keywords, and they have been increasing over the last two years, the timing is excellent for you to build an ongoing profitable business.
Here is a simple way to start.
Many people are feeling the pinch of higher energy prices either at home or at the petrol pump.
Collect multiple articles on saving fuel or saving energy and put them into a PDF titled “7 Ways to reduce your energy bill.” or something similar.
Give that away as a lead magnet.
Have an upsell of “Another 17 ways to reduce your energy bill.” and sell it for $7.
Tell them about your free PDF whenever you see any complaints on F.B. or Quora about the high costs.
You’ll quickly collect an email list and a list of buyers.
Use some of that income to run ads on F.B., Google, or Bing targeting those people.
Don’t think that’ll work?
Prove me wrong and email me about it.
Regards, Brent.
P.S. When you run with this, you’ll need a platform to build your landing page, thank you page, email list, store your PDFs for download and take payment for the one-time offer.
Fortunately, there is a way to do all of this for free, and you can scale up when you choose for a very reasonable cost.
Beta was the better standard and was used exclusively in the commercial world until digital took over.
In the retail world, VHS wiped Beta off the floor.
So how did a product that wasn’t the best win the retail war?
Two main factors made the difference.
While Beta was of higher quality and produced superior recording and playback, most customers thought the VHS platform was ‘good enough for me’.
Most consumers didn’t have the type of quality T.V. that was ideal for Beta, so they couldn’t pick the difference easily.
At that point in the sales process, for the consumer at least, it was all about price, and the VHS recorders were cheaper.
The dominance came about because the consumer didn’t have the tools to highlight the difference, and they were price sensitive enough to accept good enough.
You see the same pattern play out in every market.
Cars, motorbikes, R.V.s, computers, printers, mobile phones etc.
But not everything should be purchased at a price point.
Some things need a bit more research than that to make sure you get the quality you need rather than a price you’re happy with.
I have noticed that when I buy too cheap, I’m always a little dissatisfied with the product, but when I choose the correct quality for my needs, I forget the price or brag about it.
Something to think about with your purchases and marketing.
Regards, Brent.
P.S. “Never look a gift horse in the mouth” is an old warning about not looking too closely at what you get for free.
The problem with that mindset is that sometimes what you get for free has value far beyond what you might expect.
These email templates from Andy Waring are a case in point.
I chat with Andy from time to time in a group that we both frequent.
He tells me that fewer than 10% of the people who sign up for his email templates actually use them.
He suspects, and I agree, that they figure that if the emails are free, they can’t be much good, but Andy still uses these emails as templates for his current marketing, and they still work well.
Beta was the better standard and was used exclusively in the commercial world until digital took over.
In the retail world, VHS wiped Beta off the floor.
So how did a product that wasn’t the best win the retail war?
Two main factors made the difference.
While Beta was of higher quality and produced superior recording and playback, most customers thought the VHS platform was ‘good enough for me’.
Most consumers didn’t have the type of quality T.V. that was ideal for Beta, so they couldn’t pick the difference easily.
At that point in the sales process, for the consumer at least, it was all about price, and the VHS recorders were cheaper.
The dominance came about because the consumer didn’t have the tools to highlight the difference, and they were price sensitive enough to accept good enough.
You see the same pattern play out in every market.
Cars, motorbikes, R.V.s, computers, printers, mobile phones etc.
But not everything should be purchased at a price point.
Some things need a bit more research than that to make sure you get the quality you need rather than a price you’re happy with.
I have noticed that when I buy too cheap, I’m always a little dissatisfied with the product, but when I choose the correct quality for my needs, I forget the price or brag about it.
Something to think about with your purchases and marketing.
Regards, Brent.
P.S. “Never look a gift horse in the mouth” is an old warning about not looking too closely at what you get for free.
The problem with that mindset is that sometimes what you get for free has value far beyond what you might expect.
These email templates from Andy Waring are a case in point.
I chat with Andy from time to time in a group that we both frequent.
He tells me that fewer than 10% of the people who sign up for his email templates actually use them.
He suspects, and I agree, that they figure that if the emails are free, they can’t be much good, but Andy still uses these emails as templates for his current marketing, and they still work well.
