We all know the fable of the tortoise and the hare from Aesop’s Fables stories.
And we all think we know the moral of the story.
But, when it comes to how we run our lives and businesses, we all act like the hare.
Why is that?
Why are we all so damned impatient to get results?
Would all those fast food places be doing such great business if we weren’t?
Would there be a market for lottery tickets?
Would gambling of any sort cease to exist?
Do you think anyone would ever get a speeding ticket?
Would road rage cease to be a thing?
I’m sure that you can think of many more examples of people living like the hare and not the tortoise.
And yet we see examples of people who do run their businesses like the tortoise, and they are rare enough that others think they must have had a lucky break.
Perhaps they had some special insider knowledge.
I can tell you that, in fact, they did have special insider knowledge.
It’s the same insider knowledge that I see every time I do a deep dive into any successful person or company.
They leveraged time.
Growing a business as an individual or a group of people takes time, effort and money.
The less money you have, the more effort is required.
It’s often called sweat equity and denotes the simple fact that you have to put in to take out.
Ignore those hares running around changing direction, leaping over small mounds, chasing rainbows.
They’ll all be left far behind you as you keep plodding along in the direction you want to go.
You’ll get there so far ahead of them that you’ll think they must have been having a little nap.
Regards, Brent.
P.S. An online friend, Steve Mellor, has released his Podcast Advantage course.
Podcasting has become the hottest way to generate an audience because people follow the hare’s example and don’t have the time to read a book or watch a video because they are so busy being busy.
This means that they resort to podcasts because they can listen to a podcast while driving to work, exercising in the gym, or any other activity where they don’t have to think too hard about what they are doing.
We listen to them sometimes while travelling because driving for hours can get boring.
The market is growing, and if this is something you’d like to explore, this training by Steve is the best available.
Even if you stayed home under a blanket, you probably still managed to piss someone off.
It’s not something you can avoid.
Some people even spend their entire day looking for something to get pissed off about, and they will always find something.
What a crappy way to live.
We all get pissed off about things, usually outside our control which makes little sense.
And we all piss off someone else at some stage throughout the day.
This email will piss off some of you.
Some, because of the language, others will think it’s a waste of their time to read it.
I’m now old enough that I don’t care too much about what other people think about what I say or do.
I know that I will offend some people because they want to be offended.
Some get offended on behalf of other people.
What sort of insanity is that?
I care not. I live in a democratic country with the right to free speech.
People around me have the same right and the right to be offended by what I say.
What they don’t have the right to do is mould my right to free speech to fit their agenda.
Their insistence on woke speech patterns and left-wing beliefs is offensive to me.
Will they change to stop being offensive to me?
Not bloody likely.
They think they are the only ones who know the truth, but it’s only their version of the truth, not mine.
If you don’t like my attitude, the unsubscribe link is below.
Regards, Brent.
P.S. Are you still reading, or did you scroll directly to the unsubscribe link?
For those who didn’t get offended, I have another freebie for you.
One thing you probably need to get your main website ranking and generating income is more targeted traffic.
There are many ways to do this, but one of the time tested ways is to get more links from relevant sites.
It’s not always easy to get these, as many sites won’t just link out to you for fear of getting downgraded by the almighty Google.
To get around this problem, smart marketers built their own websites, filled them with relevant content targeting a wide range of long-tail keywords and used them to link to their money sites and pages.
This takes time and money but pays off handsomely.
Google got pissed off with this because many of those marketers got lazy and posted the same content on hundreds of sites to the detriment of Google’s search results.
Those marketers who weren’t lazy found that their rankings improved and stuck.
You can do the same with free websites.
You can use web 2.0 sites to host your content, articles from web directories to generate that content, and free web hosting for the main site or for more backlinks.
This free host allows you to have multiple domains per account to help remove the footprints that identify your sites as all under one umbrella.
No, it wasn’t on the dark web, so I suppose it wasn’t really the darkest corner, but it was well concealed.
Amazon S3 is a very inexpensive place to store files.
All files are hidden and protected by default which means that if you want people to be able to download them or watch the videos, you have to make them at least partially public.
Making them public means that Google will find them and list them if you know how to search for them.
When you find one public file, there is usually more that you can discover by URL hacking.
Yesterday I found 49Gb of PLR files in the public space on over 300 topics, mostly to do with Internet Marketing.
At the moment, I haven’t decided what I’ll do with them, but I have downloaded all of them to my overloaded and groaning external drive.
They’ll sit for a while so I can complete the other project I’m working on.
Only two more modules to go, and it’ll be made available.
I underestimated the amount of work I would need to do for this project by about two months, but I will complete it.
Regards, Brent.
P.S. You have probably noticed that I’m a persistent person.
I like to keep the promises I make to myself and for myself.
I cannot promise anything for others because I don’t know what their central motivations are.
I can promise that you and I have mental blocks that prevent peak performance.
I’m clearing mine as I discover them, and some of them I clear without knowing what they are or were.
Your brain does its best to protect you from failure, but it sometimes protects you from success instead.
