Whenever we start a new project, it’s exciting. We’re all gung-ho and enthusiastic. We’ll work flat out for hours and are motivated to the max, but when the expected results don’t show up, we cut back or stop. It’s like the old-style water pump with the handle. The water is down in the water table below your feet. Pumping the handle creates a suction that draws the water up to the spout. But it takes time, and a lot of pumping before you get any flow. Once it starts flowing, it usually only delivers a dribble of water. As long as you don’t stop pumping , the volume of water will increase until you have a gusher. At that stage, it only takes a steady pumping action to keep the flow going, but if you stop, all the water in the pipe falls back to the bottom. You’ll have to go through that process all over again to get that gusher. That’s what most of us do when we’re starting a new venture. We pump like crazy until the venture works, and then stop when just a little effort could keep it going. This is rinse and repeat at its finest. That’s what most launches look like. Push hard, get results, stop working. Repeat. Most people stop when they get a trickle of success instead of continuing to push and promote to get to the gusher. That only makes you frustrated. You’ll find out how to avoid this pattern in this book, “The Compound Effect” by Darren Hardy. Regards, |
Where the marketing is easy.
