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Choosing a Niche, or a traffic source, or a product.

Brent Milne

Mar 7

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That question is one that stumps even experienced marketers.

If you decide on a niche, can you get your offer in front of sufficient people?

Are those people buyers?

Is affiliate marketing still worth the effort?

If you start with the traffic source, can you find a product they’ll be interested in?

Will enough of them buy what you’re offering?

If you start with the product the questions relating to the neche selection are all relevant.

Here is an alternative process.

Start with the domain name.

Start with an expired domain name and check the history.

If the domain has ranked and has had a lot of pages you can recover that site.

The next question now is what do those people, who visited that site and will again, they want.

Why did they visit in the first place?

Can you find a product or an offer that fits the niche the site is in?

It’s so easy to rebuild a site when you know the URLs of all the pages it had before.

AI will do that for you.

Add offers and you’ll be able to monetise almost any domain you can buy.

It’s likely that it will rank again in a matter of weeks, and start bringing in free traffic.

Too easy.

Regards,
Brent.

March 7, 2025March 7, 2025

Sometimes trying to take the easy path takes longer.

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Sometimes trying to take the easy path takes longer.

Brent Milne

Mar 7

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Not all shortcuts are the same, as you would know if you’ve ever tried one that didn’t work as you expected when driving.

When I was working I was always trying different ways of getting from A to B.

Sometimes the short cut would take an hour longer than the direct path.

A friend of mine attempted a short cut via an unsealed road during winter.

It turned out taking him 4 hours longer because the rain had made the road almost impassable.

It was less distance, but traction was a problem.

It’s the same in business.

Attempting to take some short cuts will prevent you reaching the goal.

That’s the problem with those no-work shiny objects that get promoted by all and sundry when they are only after a sale and not trying to help you make money.

There are only two paths to success in an online business no matter the niche.

Can you find a lot of traffic?

Can you convert that traffic to income?

This will take some work to find the traffic and then find how you can convert that traffic to income.

Then there is the work to get that traffic to the conversion page.

It’s not hard work when you use AI to help, but it’s still work that has to be done.

There are no single click solutions.

Regards,
Brent.

March 5, 2025March 5, 2025

I’ve been AI wrangling all day.

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I’ve been AI wrangling all day.

Brent Milne

Mar 5

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a man holding a pair of glasses up to his face

Sometimes the AI tools can be extremely frustrating.

I find that you have to talk to them like they’re 5-year-olds.

Even then you don’t always get a useable result.

Today’s task has been writing code for a web page.

Getting AI to write webpages is pretty straight forward and the best written pages come from DeepSeek at the moment.

The best code was coming from ChatGPT, but today it’s been harder than pulling teeth without drugs and on your own.

It seems to consistently produce the same faults without going past them.

When I get through this and get the code doing what I want it to do I will have an awesome tool for live editing bulk HTML files.

This will allow tech-averse people to build great looking websites with AI.

At least that’s the plan right now.

One big hurdle has been overcome.

The ability to place the tools on your website from your desktop without going through the pain of navigating the Cpanel.

Now the Cpanel of any website is pretty simple once you’ve done it a few times, but can be a bit of a scary thing the first time.

And it is a PITA to have to navigate it every time you want to update or add a web page if you’re building an HTML website.

But HTML websites load faster and have almost no security issues if there are no forms on them, and the ones that do exist are easily thwarted.

Unlike WordPress or other CMS platforms where there is so much third-party software in use that there will be holes to the hackers to exploit even though there are constant updates to plug them.

All that to explain why these emails seem a little terse lately.

Could do better – just like many of my school reports.

Regards,
Brent.

March 4, 2025March 4, 2025

This is why 98% of people fail.

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This is why 98% of people fail.

Brent Milne

Mar 4

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In all industries, professions, businesses, it’s true that 98% of people do not reach their dreams.

They don’t even reach their potential.

It’s true that some people still do very nicely thank you, but they have still failed to reach what they wanted from life.

That has always puzzled me.

What is it that causes people to not get where they want in the vast majority of cases?

The answer seems to be that they stop believing in their potential.

They simply give up before they’ve got to the goal.

Sometimes they give up because they realise the path they were taking won’t get them there, so they become resigned to mediocrity instead of changing their path.

Sometimes they give up because they’ve had a setback that has caused their goal to seem further out of reach.

Sometimes they give up because it all seems too hard.

Sometimes they give up because the people around them keep telling them it won’t work.

What doesn’t work is giving up.

Here are 10 people who didn’t become successful until late in life.

Grandma Moses (Anna Mary Robertson Moses) – Began painting professionally at 78, becoming a renowned American folk artist
Colonel Sanders (Harland David Sanders) – Founded Kentucky Fried Chicken at 65 after receiving his first Social Security check
Julia Child – Released her first cookbook at 61 and began her television career afterward
Laura Ingalls Wilder – Published the first “Little House on the Prairie” book at 65
Takichiro Mori – Left academia at 55 and became Japan’s richest man through real estate by his 60s
Frank McCourt – Published his Pulitzer Prize-winning memoir “Angela’s Ashes” at 66
Arianna Huffington – Founded The Huffington Post at 61, transforming it into a major media outlet
Kathryn Joosten – Began acting at 56, winning Emmy Awards for her roles in “The West Wing” and “Desperate Housewives”
Anna Sewell – Published her only novel, “Black Beauty,” at 57, just months before her death
Alan Rickman – While successful in theater earlier, didn’t land his first film role until 42 and became truly internationally famous in his 60s with roles like Severus Snape

Those are not the only ones who didn’t stop working towards their potential, sometimes changing tack to get where they wanted to go.

Will you be one of these people?

Regards,
Brent.

March 3, 2025March 3, 2025

Turn customers into fans, for free.

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Turn customers into fans, for free.

Brent Milne

Mar 3

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a group of people standing around each other

Here’s a sneaky little trick that works on many levels.

Whenever you make a sale make sure you follow up with them to be certain that they’ve picked up what they bought.

Then, in about the third or fourth email, give them a bonus that they didn’t expect.

It could be anything, even a one-page checklist, as long as it will help them with their purchase.

This bonus must be completely unannounced so it’s a 100% surprise.

Confirm in the next email that they did get it, but that’s it.

Now, I got this idea from the Tools for Motivation email and think it’s doozy.

One thing they suggest is that you could use a product that you’re selling for the bonus by giving them a 100% off coupon.

That way they can see that you are giving them a valuable bonus.

Or it could be something that you never sell.

Whichever way you go about it the customer will feel just that little bit special and appreciate you for it.

Robert Cialdini talks about this as the law of reciprocity.

The Hari Krishna’s would use this to gather donations.

They’s give you a flower and then ask for a donation.

It happened to me once, I gave them the flower as my donation.

They weren’t happy.

At least with this method you’re giving something of value without asking anything in return, but next time you have something for sale they are more likely to buy.

Regards,
Brent.

March 2, 2025March 2, 2025

$5k worth of products for $7.99?

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$5k worth of products for $7.99?

Brent Milne

Mar 2

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You understand that it doesn’t cost much to deliver digital products, but if it’s possible to give $5k ‘worth’ of digital products for $7.99, is it really ‘worth’ $5k?

We are all suckered into an apparent bargain occasionally, but it’s more useful to consider if you are going to use the information or tools in the next day or week.

If the answer, being honest with yourself, is no then don’t buy it because it’s not a bargain.

Which reminds me of that bargain we got before Christmas when we bought a 5kg box of prawns for less than the 2kg we actually wanted.

We’ve still got 3kg of frozen prawns in the refrigerator downstairs. We would prefer to turn that fridge off, but we can’t because there is nowhere else to store those damned prawns, and they won’t last till next Christmas even refrigerated.

Did we get a bargain?

No, we most certainly did not.

Is $5k of bonuses for $7.99 a bargain?

Pretty sure it’s not.

But, you’re a grown up, make you own decisions.

Regards,
Brent.

March 1, 2025March 1, 2025