Pretty much every second email was one of those over the last few days. Unfortunately, a significant number of those were also trying to sell me something “that will make 2025 your best year ever”. That approach makes the subject line click-bait. Grrr. A click-bait subject line will also cause unsubscribes. Well, they do with me at least. Anyway, they’ve ended for another year. I suppose the next flurry will be the Happy Valentines Day sales emails. They don’t seem to have the same density as the Happy New Year ones. This does seem to be a trend though, the emails based around a trending topic. Creating content around a trending topic does work for blog posts, video, podcasts, etc., but I really don’t think it works for email subject lines. The problem with targeting trends is that often they only last a few days and then no-one is searching for that trend. You’re better served by targeting evergreen niches and micro-niches. There’s plenty of them despite so many people focussing on a small handful. You’ll find a PDF with over 2,500 here https://wmtips.substack.com/p/searching-for-a-profitable-niche. It’s in the members area. Regards, Update on the two PDFs.
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