I can hear the thoughts from people reading that subject line.
BS, WTF, Not possible, etc.

It’s true, and I’ll prove it to you if you keep reading.

You’ll see a lot of crap online about that know, like, trust factor of why people buy.

It’s not true.

People buy because they want something.

You’ll buy through FB Marketplace when you don’t know who you’re buying from.

You’ll buy from retail outlets that you’ve never seen advertised or been in before.

You’ll buy from pop-up stores that weren’t there yesterday and won’t be there tomorrow.

You vote for politicians that you’ve never met, and hardly anyone trusts a politician these days.

You’ll buy a car from a car yard you’ve never visited before and from a salesperson you haven’t even had a coffee with.

What’s the common factor here because it surely isn’t know, like, trust?

The common factor is that you want to buy the product.

Your trust is not in the store or salesperson, it’s in the product, and what you know about it.

Sometimes all you know about it is what was in an ad online, a review or an ad somewhere else.

It might have been only on the label on the product.

The point is that you are buying a product that you have some level of trust in because of what you’ve learned about it.

It has nothing to do with the vendor.

If the vendor is particularly obnoxious, you may decide not to give them your business, but if they’re reasonable, you will.

Even obnoxious people can make good sales, though.

You may remember “The Rich Jerk,” who made a very good income from being a jerk.

You may know of Daniel Throssell, who makes an excellent living from his emails and products even though he is often very rude to his subscribers and bans them from his list for any perceived infraction.

There have been others who have made a fortune by being the opposite of nice.

So, the know, like, trust thing is clearly BS except as applied to the product itself.

That’s what the buyer has to trust in.

They must trust that the product will deliver what it says on the sales page.

They have to like the idea of what it can do for them and know that they can use it.

That’s what you need to have on your sales pages.

Don’t worry about what they think of you.

Worry about what they think of your products.

Look, it doesn’t hurt that they get to know you as a reliable product vendor.

It doesn’t hurt that they like the way you do business.

That will boost their trust that you won’t push crap on them to make a quick buck.

But that comes after they pick up something from you, be that a free lead magnet or a trip wire product for a few bucks.

That’s where your relationship with them begins, but the trust in a product comes first.

Regards,
Brent.

P.S.  The initial trust might come first, but you have to back it up in your subsequent emails.

The way you do that is to write with honesty, as you may have seen in my emails.

Sometimes, I think I’m too honest, but people rarely unsubscribe, so perhaps I’m not.

The guidance I use for building this list and the emails I write came from Tony Shepherd.

You can get the same guidance from here: https://go.wm-tips.com/sr-list.