This book was and is so influential because it lays out in simple ideas and stories how and why following some simple rules will make all the difference.
But the ideas are not new.
You can get the same information from multiple sources, including YouTube.
Not only that but the same ideas have been used for centuries.
The only thing original about the book is the presentation.
On YouTube, you’ll probably find videos reviewing the book.
There will be blog posts also reviewing the book.
Nothing original there either, just a review in different formats.
That’s something that anyone can do.
This reminds me of a saying:-
Everyone knew that anyone could do it, but no one did it, so it didn’t get done.
From my First Aid training, I know that in an emergency, when there are other people around, you do not say, “Will someone call 911/000/999/112 (depending on the country)?”.
No, that never works.
You have to point one person out and say, “Call 911/000/999/112 (depending on the country).”
Similarly, anyone can refresh any content by changing the platform, the media, wrapping it in stories, creating memes, etc.
The way is wide open because even though anyone could do it, 99% will not.
This has proved to be much more complex than I expected.
It’s to do with writing the code for my latest project.
It’s an enhanced to-do list tool.
The idea is that all of us, including myself, have difficulty staying on track to reach our goals.
It’s not that we don’t know what to do.
It’s that life gets in the way.
We get distracted too easily and sometimes give up too quickly on a project that might be a simple tweak away from success.
It reminds me of a poster at a friend’s house.
“I’m never drinking again.”
.
“Oooh, look! There’s wine.”
Anyway, the issue I was having was getting the recurring date functions to work correctly.
Everything else with the tool seems to be working fine, but this bit was unreliable.
After five days and lots of false starts, blind alleys, and dumb ideas, I think I’ve cracked it.
It turns out that I have been going at the problem backwards.
The rethinking has turned my approach around by 180 degrees and simplified the calculations and code, which will also have the effect of making it more bullet-proof.
I need more testing and integration, but I feel like I’m on the home stretch now.
Perhaps next week.
Regards, Brent.
P.S. When this is released, it will be through a funnel in W+ for the general public, but the tool will be available at a special discount only for you, gentle reader.
For the beta testers, the discount will be 100% in recognition of your invaluable service.
When you understand how people make their decisions, it becomes easier to ensure that you attract the people who will be interested in buying your product and repelling the ones who are not.
Yes, that’s right.
You need to repel the people for whom your product is not the right fit as much as you need to attract the ones who are.
The goal of all your marketing is to have happy customers.
It is not to make as much money as you can.
I know that seems like a contradiction, but making happy customers will bring you more customers, and your income will be ever-increasing.
There are three phases in the journey to becoming a happy customer.
The first is their research.
This is the phase they are in when you get yourself in front of them across media and multiple ways.
The old saying that a customer needs to see your message an average of seven times before they buy comes from their behaviour during this phase.
You are not necessarily putting them in front of a sales pitch every time.
You’ll get better results when you pump out more general information with a link to the sales page.
Talk about a single benefit in each publication, and rotate the benefits over time, but only one in each post, video, podcast, etc.
As they do their research, you keep popping up in their feed and their search results.
Now they explore your material and discover their reason for buying your product.
That reason is essential.
That will be the driver to a successful purchase.
The reason will help keep them on track to getting a successful result with your product which is what you want.
The third phase is the purchase and consumption or use of your product.
When you’ve done your job properly, they will email you to thank you.
Well, some of them will.
Others will tell their friends and share their success.
Now you know why I keep telling you to pump out content.
It gives you links to your main pages for SEO purposes.
It brings visitors to your sites.
And it assists your prospects in becoming customers.
Regards, Brent.
P.S. Coming to a sales page near you soon is my new traffic funnel.
In the meantime, you’ll need to get started on your email account and your landing pages and begin driving traffic to build the list.
I haven’t found that valid for most of the methods they promote.
I suspect that the technique is only promoted after it stops working so well.
Kind of like a last hurrah to scoop up some additional cash.
I guess that makes me a cynic.
Some things continue to work well for everybody, but most people prefer a shortcut.
The problem is that there is no shortcut.
There is no magic button to press that delivers mountains of cash.
If there was, would the developer sell it to you for $27?
My yardstick for the value of a product is the dollar value placed on the bonuses offered with the product.
That’s not the bonuses offered by the affiliate, just the ones offered by the original vendor.
Does it make sense that there is a much greater dollar value placed on the bonuses than the product’s original price?
If you have to pad the product with thousands of dollars of bonuses, is the product itself worth anything?
I don’t think so.
By the same measure, if the additional offers in the funnel are required to make the product perform like it was sold on the sales page, you have been defrauded with a bait-and-switch con.
Grab a refund immediately.
You wouldn’t buy a car and then discover that it didn’t have wheels, an engine or a gearbox and that you had to buy them separately.
Products to help you make money online should be the same.
You should get everything you read on the sales page.
The contents should match what it says on the tin.
In one of my financial newsletters, there is an article about the price of fuel.
The fuels are diesel, gasoline, and gas.
The suggestion is that the price could double or quadruple in the next couple of years.
Their logic is that since global governments have been telling the oil companies for the last 5 – 10 years that they will be shut down in the short term, there has been no exploration and, therefore, no new finds.
They have also been shutting down refineries rather than doing the extensive and expensive upgrades and maintenance required to keep them going.
The demand has been rising, and as we all understand, when there is limited supply and increasing demand, the price rises.
These price rises are not a result of the Ukraine invasion, which has exacerbated the supply problem, but the issue has been bubbling along for years.
My questions to you include the following:-
How will you pay for the increased cost of doing what you’re doing today?
How will you pay for the increased cost of supermarket supplies, assuming there is stock to buy?
How will you pay for the increased power bills?
I know what I’m doing is the right thing for me.
I’m building up my Internet business to develop an additional source of income.
Look, I know that this inflation may not come to pass, but I also know that being prepared is far better than wishing and hoping it’ll all work out quickly.
Regards, Brent.
P.S. If you haven’t made your first $1k online, check out this free video showing you how to get there fast.
There is a small learning curve with any new tool, and these are no exception, but you can build amazing landing pages and manage your email lists just fine with either.
