Sometimes you discover fascinating things through reading a range of books.
I’ve recently completed reading Derren Brown’s book Tricks of the Mind.
He talks about the difference between a magician, a mentalist, a psychic and a confidence trickster.
There isn’t much difference in their techniques, but their intent is the big difference.
He doesn’t talk about it, but the techniques used by master salespeople and copywriters are almost the same.
A magician is an entertainer and delights in creating astonishment.
Some mentalists behave the same way, but other mentalists and psychics cheerfully lie to you in exchange for money.
The con person wants to persuade you to hand over your money cheerfully and has no intention of giving you any value in exchange.
Master salespeople and copywriters are attempting to persuade you to purchase their product or service, which hopefully has value to you exceeding the cost.
This book really has everything you need to persuade and influence — and from somebody who is both a serious student and a serious practitioner of all this voodoo.
Except it’s such a powerful book that perhaps you shouldn’t.
Don’t buy a copy of Derren Brown’s book.
And if you do, don’t read it.
And if you do glimpse a page of it by accident, then make sure you never actually apply any of the ideas or techniques it talks about.
P.S. If the thought of having to write sales pages leaves you cold and you don’t have the resources to pay copywriters thousands to get a first-class sales page written for you, this is for you.
Most of them are good ones that can be profitable.
But, most people don’t achieve anything with those ideas.
It’s not only because they don’t take enough or any action, but it’s mostly because they don’t have the determination to make those dreams a reality.
I’ve read books that were self-published and clearly not professionally edited.
The writing was poor, the spelling terrible, and the grammar almost incomprehensible.
Almost any of the document-producing tools on your computer can help with spelling and grammar and would have done a better job of proofing those books.
Some of the books even had a decent idea and story plot, which made the lousy quality of the writing more obvious.
Others didn’t have that saving grace.
The takeaway is that those authors did not use their lack of writing skills to stop them from producing their books.
They had the determination to push their idea forward.
It’s the same for all of us.
When we have an idea that we think is worth pursuing, we should push it through with the determination to see it completed.
If you’re like me, you’ll have hundreds of good ideas and more arriving every day.
It’s impossible to follow up on all of them, but you should write them down and follow up on the ones that excite you the most.
Writing them down as they occur to you means you’re left free to focus on the one(s) you want to complete first.
The others won’t be bouncing around for attention.
Regards, Brent.
P.S. If you struggle with getting stuff done, try this.
Get a calendar.
On the cover, write down a goal you want to accomplish.
Every day you work toward that goal, put a green check on it.
Every day you don’t, write down why you didn’t.
Do this for six months.
Look at your reasons for not getting stuff done and decide whether they are valid.
If they are, you may need to reassess what you are trying to do.
Either way, you’ll eliminate the weak excuses we all have.
If you’re frustrated and just want a proven step-by-step blueprint to follow, then this is for you.
https://go.wm-tips.com/crusher is a step-by-step blueprint that guarantees you’ll make money in days and a living in 90 days.
You will have to take action and stick with the plan, but that’s the same with anything worth doing.
The world isn’t going to give you a prize for showing up.
Unless you count “eventual surprise death” as a prize.
The world actually doesn’t reward anything to anyone.
Life isn’t a game of that sort, where if you play long enough, you earn levels, skills, and rewards just by surviving.
But the world is loaded with opportunities for literally anything you could want that exists right now – and even more amazing, it offers anything you can create that doesn’t exist yet.
But you have to go forth and get it.
And it’s never easy.
If it were easy, it wouldn’t be worth much.
That’s why most laidback hippies are broke and leach on society.
They do the easy things and get the easy rewards which barely amount to a hill of beans.
Those of us who went for the 40-40-40 plan didn’t fare as well as we should have.
It was far better than the hippie plan, but working 40 hours per week for 40 years to retire on 40% of your income isn’t such a great plan either.
It’s much better to be one who strikes out and creates their reality by grabbing an opportunity.
You may not succeed with the first attempt, but you will learn how to grab the next one better.
With the Internet, you don’t have to leave the 40-40-40 plan until you have replaced your income, making your efforts risk-free.
All you need is an hour or two per day to do the steps that will get you to your desired goal.
When you’re ready to step up, there is a path for you in the P.S.
Regards, Brent.
P.S. One of the best ways to lock in a reliable income when you are an affiliate is to market subscription products.
With these models, you make the sale once and get paid every time the customer renews their account.
That could mean monthly, six monthly or annually, but you’ll get paid for as long as they remain a customer of the product you suggested.
Typical products are autoresponders, web hosting, domain names, etc.
You’d think they’d be embarrassed by their lack of knowledge, but they are not.
There’s a great book called “The Triumph of the Airheads” by Shelly Gare, which you can still get on Amazon, which takes a serious look at these people.
The problem is that the massive gaps in their knowledge do not stop them from becoming politicians, teachers, actors, influencers, or anything else.
You should read the book to get a complete understanding of the ignorance and arrogance of some of these.
It usually starts in the schools where children don’t get all the red marks they deserve “because it will demotivate them”.
How will they know they got it wrong if it’s not marked as incorrect?
A recent ad on T.V. states, “37% of students say that negative feedback demotivates them, that’s why I’m changing it.”
What?
67% of students don’t have a problem with that, and you want to change it?
Isn’t that part of the problem?
We are so sensitive to other people’s feelings that we try not to offend anyone.
We end up offending or alienating the majority when we should support them.
Causing people to believe that they know what they are talking about when they don’t is causing disruptions in our society that will not go away in a hurry.
It’s time to offend them and call them out, not that they’ll believe you.
Regards, Brent.
P.S. One place where you can express your opinions without fear or favour is your blog.
Yes, you will offend some.
Yes, you will gain a solid readership.
Wishy-washy writing will not gain you a following.
Be yourself and say what you think.
Add to your blog reviews of the products you use with an affiliate link.
Discover the best way to write those reviews with this excellent training.
You have probably been told repeatedly that you must have a great subject line to get your emails opened.
I have just been part of and seen a significant test on this subject.
The writer attempted a split test with a good subject line and the worst one he could create.
The result?
The worst one won.
But the email list they were sent to is highly engaged with this writer, so I suspect, as he does, that any subject line will still get his emails opened.
It would be the same with titles on blog posts, your books, reports, and videos.
Those who are fans of yours will open, read, or watch almost anything you produce.
They’ll probably forgive anything less than stellar occasionally, but you will lose them if you take them for granted or produce rubbish regularly.
However, the same cannot be said for cold traffic.
Those people who do not know you and don’t have that special relationship with you yet.
For those, you will need a great subject line, title, etc.
Because you have to get them to read your content at least once.
Only by testing will you discover what works for your target market.
Regards, Brent.
P.S. Study the emails you get from the purveyors of crap.
They know how to write a subject line that gets you to open the email.
The body of the email is designed to get you to their sales page.
Each step is carefully crafted.
Open, read, click, persuade, click, buy, upsells and downsells for pages.
They may be ethically challenged, but theydo know how to push your buttons to get you to buy something.
You can get revenge on them by writing about their lack of ethics and morals, and you can make a good living for yourself at the same time.
My definition of P.C. is Political Censorship, and Woke is worse.
However, I have often wondered about the point of many of the Braille signs I see.
That is, of course, the point.
I can see there’s Braille added to the signage, but if you happen to be visually impaired to the level where you need Braille, how do you know where to find the sign?
It makes sense in lifts and other places people need to navigate but in a public toilet?
Do you have to run your finger over every surface to be able to find the instructions for the various unclean devices to be found there?
What about the Braille signs over some doorways?
Braille added to descriptions in museums, libraries, zoos, aquariums, etc. seem particularly pointless.
It must be much more helpful if these signs were always in a consistent location in those areas where the visually impaired folk are more likely to need them.
They would at least have some idea of where to feel for them.
You can apply the same logic to your emails.
Tag your subscribers by interest and only email specific items to the interest group.
You’re less likely to bore the others.
Regards, Brent.
P.S. When you want to make money online, there are a few skills you’ll need to develop.
It’s OK, they’re not difficult, and you can always outsource the techy stuff if necessary.
The reality is that there are only two things you need to concentrate on.
The first is getting traffic to your offers, and the second is converting those visitors to income.
When you build a blog, as Britt teaches, you’ll get traffic from the search engines (read Google) because you’ll use the product’s name in your posts, and people will search for that name.
Using your affiliate link in and after your product review is always better than sending visitors directly to the sales page.
The odds of making a sale are much improved that way.
Using Britt’s method and template also keeps your posts consistent, which your visitors will appreciate, and ensures you don’t leave something out.
Plus, you’ll be talking about your experience with the product, not some made-up B.S. that most of the product review sites churn out.
All those Shiny Objects they flog with their manipulative sales letters that are professionally crafted to hit all your most responsive emotions.
They think you’re a dumb-ass chimpanzee with a credit card and no limit.
They know you’ll buy today’s super dooper special one-click cash machine and won’t use it.
They know you won’t read all the PDFs or watch all the videos.
And they know you won’t try anything, so you’ll never know that it stopped working two years ago.
They also know that all they have to do for next weeks super dooper special one-click wonder is change the name and graphics of last weeks super dooper one-click special offer, and you’ll rebuy it.
If you’re feeling scammed, you’re right.
Along with hundreds of other innocents who are desperate to make money online.
You can get revenge on these bastard thieves.
You can make a great living by calling them out.
See the P.S. for the way forward.
Regards, Brent.
P.S. My friend Britt has put together a module to guide you to a successful blogging career by calling out the Shiny Objects and their promoters.
Britt is a successful online marketer and writer who has been doing this for decades.
She knows what she’s talking about and can explain it in simple terms.
James looked like the busiest and most important person in the mill.
He always had a clipboard and made notes as he hurried everywhere.
James was right there as new installations happened.
He was right there when deliveries arrived.
He was right there when new loads were shipped out.
It took three years before someone figured out that he didn’t do anything.
His original manager had retired, but no one had picked up the role, and James was left adrift.
Concerned for his job, he decided that the best way to hide was to be obvious and everywhere.
Looking busy doesn’t mean you’re being effective.
We can all fool ourselves that we are working on our businesses with all our busy work, but if that work isn’t bringing in new subscribers or making sales, then it’s a waste of your time.
Your tip for the day is to audit your work over a few days to determine if you are working effectively.
Regards, Brent.
P.S. Part of your audit should be on the tools you are using.
Not all tools help you be more effective or efficient.
Some of you are using old-school tools that you have had for years.
If they still do the job for you, that’s excellent, but some are causing roadblocks and slowing you down.
For an efficient business, you need to be able to build sales funnels, take payments, deliver products, and communicate with your prospects and customers.
Most of us still use three or more different tools to do this.
They rely on being able to integrate together for your sales to be silky smooth, but any one of them can break and screw up your entire system.
You may not notice for days, and you rely on someone else to fix it.
After extensive testing of multiple platforms and systems, I have found only one that delivers.
Only one has easy page builders, a built-in autoresponder, and a payment system.
You can host your documents, videos and audio for delivery to your customers.
No matter what type of business you want, this platform can deliver, and you can recruit and manage affiliates easily.
“Without promotion, something terrible happens… nothing!” – P. T. Barnum, Born Jul. 5, 1810.
One of the most significant differences between those who make money online and those who don’t is how much promotion they do.
If you genuinely believe that the product you are promoting is the answer to your prospect’s problem, it is your responsibility to promote it as hard as possible.
If you don’t genuinely believe that it is, why are you promoting it at all?
You must promote good products enthusiastically and hard because if you don’t, the scammers will.
Why do you think spam emails constantly fill your inbox?
That hard, relentless promotion works.
It’s the same with the constant barrage of junk offers that also hit your inbox.
So don’t let strangers suffer from problems you know you can solve!
They are out there, suffering in silence and desperation.
They are living with their problems, or even worse.
They are pitched hard by some shitty scam artist who isn’t afraid to go fishing for dollars.
They are getting victimized, and you are letting it happen!
You owe it to those people to beat the scammers at their own game.
Promote heavily across multiple platforms.
Regards, Brent.
P.S. I just received an email promoting a service to get web pages indexed, for which they wanted payment of $500.
If you grab a free trial of Convertri from here https://go.wm-tips.com/Convertri and email me your proof of purchase, I’ll give you the code to load that funnel into your account.
I’ll also give you the white-label rights to that funnel so you can change anything, including the price.
