Sell, and other dirty 4-letter words.

Can’t sell? B.S. You’ve been selling all your life.

Brent Milne

Mar 6

Interestingly, many people say they can’t sell.

“I don’t have the ‘gift of the gab’,” they say.

But they’re married, have a job, have hobbies and hang out with friends.

What does that have to do with selling?

They all involve personal transactions where there is an exchange of value.

Not for money although some hobbies do involve trading.

Selling is all about person-to-person transactions where there is an exchange of value.

The only difference is that, with sales, the transaction involves goods or services in exchange for money.

Online it’s the same concept, but there is little if any face-to-face conversation in a selling environment.

That means that we, as marketers, need to show the value of our wares in written, images or video content.

It also means that we have less control over the conversation’s direction.

What we produce needs to match and lead the visitor’s conversation in their head.

We need to pre-empt their questions and objections and answer them.

A sale will occur when we do that well enough, and the visitor feels that they are getting the better side of the deal.

Fortunately, this is a learnable skill.

You may find that you can write sales letters that others will pay you handsomely for.

It may be that you are more like me and churn out OK, but not brilliant sales letters.

Learning to sell with the written word is possibly the most valuable skill you can develop for your online marketing career.

Regards,
Brent.

P.S. Of course, to help your sales letter to sell, you have to have something that people will want to buy.

You can practice your skills with selling affiliate products.

However, you’ll still be relying on the vendor’s sales page to convert those warmed up visitors to buyers.

You may be thinking that creating a product to sell is too hard, or you don’t have any knowledge to sell.

That’s simply not true.

You don’t have to have any skill or knowledge when you use the method exposed in this PDF.

https://nomad-productions.convertri.com/solved.

This is on a timer because I’m running a split test on the sales page, but it’s also on a short term discount.

If you want to make 100% of the sales generated by your sales page, this is the key.

March 4, 2022March 4, 2022

Your job as a marketer is to sell.

Nothing more, nothing less.

Brent Milne

Mar 4

Yep, your job is to sell products.

They could be yours or something you sell as an affiliate, but that is your only job.

It’s the customers’ job to put the information or software into action.

About 80% – 90% of your customers won’t do that, but that is not your problem.

It’s theirs, and it is not your job to push them into taking any action.

Most training and software sold in the I.M. space has some nuggets of helpful information in there because it’s not all crap.

But if the buyer doesn’t implement what they learned and perhaps modify the process to suit themselves and their target market through testing, they probably won’t get the benefit they sought.

That does not mean the product was no good.

It does mean that the customer didn’t put any effort into making it work for them.

As long as you’ve sold a product that will do what you’ve claimed on the sales page, then you’ve completed your part of the transaction honourably and ethically.

What the customer does next is on them and not your responsibility.

Happy selling.

Regards,
Brent.

P.S. Are you tired of building backlinks and not getting visitors who take action on your web pages?

There is another way to get targeted visitors to your website.

There are hundreds of ways, but I’ll only talk about one in this instance.

You can take advantage of this platform with free tools, but it’s often faster to use a paid tool.

For 24 hours only, you can access the training for free.

Only via this link, no signup or credit card required.

https://llclickpro.com/unveiled.

March 3, 2022March 3, 2022

What’s your excuse?

Do you even need one?

Brent Milne

Mar 3

One of my wife’s work colleagues used to call work and say she had sore eyes.

She couldn’t see herself turning up for work that day.

It’s sort of an OK excuse.

She was a courier and had to drive all day.

Another excellent excuse is that Brendan was late today because he had a headwind as he walked there.

Or perhaps Leo was late, but it’s my fault because I told him not to set his alarm. It wakes us up.

Stupid stories with no relevance to business other than we all make up stories to cover for the truth.

One sales trainer used to say that excuses were usually reasons stuffed with a lie.

When making a presentation, a salesperson’s job is to uncover the real reason the prospect doesn’t buy.

I remember being in the buyer’s position on several occasions and being highly resistant to a sales pitch.

I knew what the salesperson was doing, and I wasn’t buying.

My wife, who was with me both times, would have bought on the spot and struggled with my attitude, but I didn’t relent.

The reasons for not buying were financial in one case, and the other was that I sold a similar product, and it would have been stupid to make that purchase.

In neither case did the salesperson dig deep enough to get the real reason.

Online though, you don’t know what reason your visitor has for not buying.

That means that you need to think hard about what you’re offering and what possible reasons the visitor could have for not buying.

Then in your sales letter or video, you need to cover those reasons and eliminate them in the visitors’ minds.

The better you do that, the better your sales will be.

Regards,
Brent.

P.S. Making a living online requires you to have certain things in place.

You’ll need a product to sell,
a group of people to sell to,
a way to collect payment,
a way to get your offer in front of those people.

There are hundreds of ways to fulfil those requirements, both free and paid, so there is no excuse not to have them in place.

If you don’t have most of that in place now, there is a free way to get started that has almost everything you need.

It has:-

An email autoresponder.
A page builder.
A tracking system.
A funnel builder.
A form builder.
A way to deliver some products.

All you need outside of that is a way to get paid.

I suspect that any payment system you can use in your country will work with some fudging.

The platform is LeadsLeap, https://go.wm-tips.com/llhome.

March 2, 2022March 2, 2022

How do you know if your pages are working?

I’m not talking about being visible online.

Brent Milne

Mar 2

In the 3D world, where the food comes from, businesses put up billboards, advertise in papers and magazines, advertise on radio and T.V., posters and displays on shop fronts.

There are others, but that’ll do for illustration.

In the digital world, they do similar things.

They run ads on platforms that might bring them traffic.

They still advertise in magazines and papers, on radio and T.V. and put up shop fronts in the form of websites.

Many companies spend a lot of money and get a great return without knowing exactly which ads or platforms worked for them.

Mainly because they get so much data as feedback that they cannot process it all accurately.

I suspect that most of them do something as stupid as this.

Amazon advertises on Google for the keyword Amazon.

Amazon ranks #1 for the keyword Amazon as you would expect.

I bet they get masses of clicks on their ad at the top of the page when they could not target that keyword and get masses of clicks on their page link, which is just below their ad.

They probably pay Goole handsomely for something they would have got for free.

These geniuses in marketing haven’t caught on to the fact that millions of people type Amazon into the search bar and click the first result that looks like the Amazon site.

Millions of people don’t type amazon.com into the URL bar, they search for it instead.

Amazon gets loads of data about how many clicks they get without understanding that they are wasting their money.

You don’t have billions of dollars to play with, so you have to be smarter than those in the Amazon marketing department.

Fortunately, that isn’t hard.

You need to be smart enough to set up split tests and use a good tracking tool.

Regards,
Brent.

P.S. There are three that I use and recommend.

The tracker in LeadsLeap is pretty good and free, but it’s not the best one you can use. https://lltrkpro.com/freetracking.

Clickervolt is also free and has some unique features.
https://link.wm-tips.com/clickervolt.

The best one happens to be ClickMagick, and you can get a 14-day free trial here https://clickmagick.com/go/Burtm10.

The question you need to ask is, do I need tracking or do I need accurate, detailed tracking?

March 1, 2022March 1, 2022

Less than 36% of your visitors are human.

No wonder your CTRs are low.

Brent Milne

Mar 1

Based on figures from 2020, 64% of Internet traffic, your website visitors, are bots.

That number will be higher now, but I couldn’t find a more recent number.

The most disturbing number is that over 30% of those boys are malicious.

They are trying to hack your websites, scrape your email address or lure you into giving out your login details or other private information.

Some of these bots are so good that they behave similarly to a human visitor.

They can fill out forms slowly, so it looks like someone is typing, even backspacing and correcting typos.

How do I know?

I can write this type of code.

I don’t do it, but I know how and have tested the code to know it works.

They can even solve those stupid captchas that some sites like to use as “security”.

But bots will never buy anything from you because they have empty pockets.

They can and do make transactions online, but these are usually trading shares and cryptocurrencies.

They fill in surveys and polls to alter the results to their preferences.

In short, you cannot trust that any result from a public form is the valid opinion of humans as it’s probably not.

The proliferation of bots is why you must use double opt-in for all your email lists because bots don’t usually have an email account.

They can, and they can open, read emails and click links, but most don’t.

Most email marketers who say not to use double opt-in because your sign-ups are lower are correct.

You’re only getting the 30% that are humans, not the other 70% that are bots that won’t open any of your emails or buy anything from you.

Regards,
Brent.

P.S. After an interesting discussion on another forum about the actual search results for any keyword, I think I have proved that your competition for any keyword is less than 500 pages.

This is how you find out.

Search for any keyword.

Scroll to the bottom of the results page, click the page number on the right, and keep doing that until Google stops showing you more results.

You’ll probably stop at around page 14 and less than 280 sites.

There will be a link in the text at the bottom to include all the pages in a search.

Click that and repeat, leaping through the pages.

This one will stop at around page 49 and less than 500 pages.

Those results are the only pages that Google thinks are worth ranking anywhere in their search results pages.

Your competition is not more than 1 million pages.

It’s less than 500.

Remember, Google is an advertising network, so they lie to you about your competition, so you’ll pay for ads instead of doing simple on and off-page SEO.

Most of us don’t understand SEO too well and don’t know what to do to improve our sites.

I was crap at SEO, so I understand where you’re coming from, but I found a simple solution.

Built into Frase is a tool that identifies how to improve the SEO on your page and will show you exactly what to do to improve your ranking.

Get it here https://go.wm-tips.com/frase.