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Three days of silence in the house.

Brent Milne

Aug 31

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man wearing headphones while sitting on chair in front of MacBook

It’s been great.

My wife has been in Melbourne from Thursday morning to Sunday evening.

I’m not being mean, my wife and I are very comfortable with each other and enjoy being together.

But, when I’m writing software there is a lot going on in my head, and any interruption breaks my concentration.

Those who code will understand, those who don’t probably not.

Anytime there is a break in concentration it can take 10 – 20 minutes to get back into the same headspace.

Some people code with music blaring because they only have one thing to ignore and nothing else can break through.

I used to do that, I can’t anymore because that’s not acceptable in this house, so silence it is.

And the best way to get silence is to have no other people in the house.

Three days of almost uninterrupted coding.

I have been so productive it’s hard to believe.

Now, though, it’s probably going to take me another seven days you finish off what could be done in two.

The next two days are Grandie days so they won’t be great for coding, but will be great with the little one.

Then there are the other activities that need to be done, socialising etc.

It will get done.

Persistence is another of those success traits that comes from being disciplined rather than waiting for motivation.

This is one of the main concepts that have helped me develop the persistence that gets things done.

Regards,
Brent.

August 29, 2025August 30, 2025

You get paid according to your value.

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You get paid according to your value.

Brent Milne

Aug 29

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That’s what Jim Rohn said.

If you want to make more money you have to become more valuable.

That’s true in the 3D world, where the food comes from, but it’s not true in the digital world, where you are right now.

The difference is that in the digital world you can be a little bit valuable for a whole lot more people and that will make you more money.

In the 3D world you have to become more valuable to a more limited number of people or you won’t make more money.

The challenge for most seems to be finding the people, but that’s not so hard when you consistently take the action that attracts attention.

It might be a YouTube channel, a collection of TikTok videos, it might be spending time in Quora answering questions, or in Reddit chatting in a group.

Then there are the other social media platforms that have massive traffic and engagement.

Honestly, there’s traffic everywhere, but you have to be mixing it up with those people every day.

It’s the consistency that wins, and this is how to build that consistency.

Success is Simple

Regards,

Brent

August 28, 2025August 28, 2025

The secret most people miss about success

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The secret most people miss about success

Brent Milne

Aug 28

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It’s not about working harder—it’s about clarity.

Most people think success is about working harder.

But here’s what I’ve learned—success is really about clarity and consistency.

When you know exactly what to focus on, and you have a clear path, you stop spinning your wheels.

Suddenly, momentum builds.

That’s what Success is Simple helps you do.

It strips away the overwhelm and gives you a step-by-step process for setting and achieving goals without the stress.

Imagine this: six months from now, looking back and realising you actually stuck with it—and got results.

That’s possible, and it starts here: Success is Simple

Regards,

Brent

August 26, 2025August 27, 2025

The McPhee Method of writing.

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The McPhee Method of writing.

Brent Milne

Aug 26

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https://jsomers.net/blog/the-mcphee-method

This is for those who struggle to write long-form content, such as books, or long blog posts.

This isn’t much use for emails, although you could plan a series of emails in a similar fashion.

The summary is that as you do your research you build a file of all the information you collect so you don’t forget it.

When you have enough research material, you collate it, delete stuff you don’t need, shuffle it into a structure.

Then you have a scaffold to write from, almost everything is in place and your content will have more depth and substance than most of your competition.

I think you could do something similar with Scrivener, and perhaps other writing tools.

Do you have something that you use in a similar fashion?

Regards,
Brent.

August 25, 2025August 26, 2025

The best time to send an email is…

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The best time to send an email is…

Brent Milne

Aug 25

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…when you’ve written it.

Or perhaps at the same time every day.

Maybe it’s in the middle of the day when people are checking their emails over their lunch.

The truth is that no one knows because there are about 20 different time-zones across the world so there is no time that will suit everyone.

It’s the same with product launches.

A few years ago someone announced that the best day to launch was Tuesday.

So, is that my Tuesday – Monday in the USA, or Tuesday in the USA – my Wednesday?

Yet again, no one knows for sure.

Tonight, as I write this email its Monday 25th August at 10:52 pm.

I’ll cue it up to go out at 9:00 am Tuesday 26th Central Australian Time.

What time and day will you read it?

Possibly sometime before that.

I live in your future.

I guess that makes me a time traveller.

And yet I can’t tell you what’s going to happen in your Monday because I didn’t live yours, I lived mine.

As Dr. Who might say, “It’s all a bit wibbly wobbly timey wimey stuff”.

The only thing I can tell you for certain about sending emails is that if you don’t have an email list you can’t send any.

Regards,
Brent.

August 24, 2025August 25, 2025

How affiliates can cost you.

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How affiliates can cost you.

Brent Milne

Aug 24

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Interesting email from Kam Fatz today.

He talks about the Affiliate Tax.

I hadn’t considered this, but I can understand where he’s coming from.

The gist of his argument is that if you have the same affiliates promoting your product at 100% commission on the front-end, every subscriber you get from that costs you the launch price of the product.

Which is OK because you now have a buyer on your list.

The problem shows up on your next launch.

When those same affiliates promote, a significant number of buyers will already be on your list from the previous launch.

So the new buyers cost more to add to the list.

In some autoresponders the existing buyers will be counted twice because they are now on a different list, so it’s a double whammy in the cost of acquisition.

Can you see how subsequent launches compound the problem?

That doesn’t mean that you shouldn’t use affiliates to help promote your launches, it does mean that you need to be smart and strategic about this.

In some niches it’s even worse because any single subscriber on your list could also be on multiple other marketer’s list.

I see this in my inbox.

I’m on the vendor’s list and perhaps another 5 lists of other marketers.

If I buy, who’s email will I buy through?

That will depend on what other emails the marketer has been sending me.

If they’re only sales emails, probably not them.

If it’s a marketer I like, but their bonus doesn’t attract me, probably not them either.

You’re probably not much different to me when it comes to making a purchase.

As an affiliate it’s in your best interest to make a bonus that is at least as valuable as the product you’re promoting.

This tool will help you do that

https://go.wm-tips.com/diamond.

When you let me know that you did buy this I’ll give you a PDF with 2,500 niche markets you can target.

Regards,
Brent.

August 22, 2025August 22, 2025

$90m from a $30 ebook?

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$90m from a $30 ebook?

Brent Milne

Aug 22

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No doubt most of you will have seen the massive sales of this ebook in a 24 hour period.

Alex Hormozi did an 8 hour streaming show to sell his ideas and his latest book.

That’s 3 million sales for a book that probably doesn’t contain anything more than his previous books or his YouTube channel.

I didn’t watch any of his streaming nor did I buy his book, and I’m not likely to do so.

However, this is an interesting exercise in gathering attention.

While all the sales may well have been in a 24 hour period, he’s been leading up to this for years.

I just checked his YT channel.

He has 3.62m subscribers and 3.8k videos.

The live stream video is in his channel. and it shows that only just over 1m people viewed it.

That makes me question the sales figures.

If every viewer bought the book that’s $30m, not $90m.

It’s still an impressive chunk of change, but it’s not what’s been claimed.

I don’t know the truth.

I just have doubts.

If anyone reading this has more insight please let me know.

However, this clearly shows that putting in the effort can pay off in a big way.

As a highly successful marketer once said, don’t look at where these people are now, look at where they started because you can start in the same place.

There is no substitute for consistent activity.

Start, learn, implement, learn, improve, etc.

Start https://go.wm-tips.com/diamond.

Regards,
Brent.

August 21, 2025August 21, 2025

Playing snooker is mentally tough.

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Playing snooker is mentally tough.

Brent Milne

Aug 21

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For most people playing snooker is seen as a relaxing pastime, but for some of us it’s like playing chess.

You’re not just trying to pot a ball, but you need to think about which ball to pot next, and sometimes the one after that.

But thinking is not enough, you also have to execute the plan, and have an idea of what you’ll leave your opponent should any of those pots not work.

When you have a worthy opponent the game gets challenging.

Today I had a worthy opponent.

I play this gentleman occasionally at his home for an entire day.

My wife and his spend the day decorating biscuits and cupcakes while we play snooker.

I don’t know how many games we played or even the overall score, but I can tell you that we were pretty evenly matched.

At least 1/2 of the games came down to who potted the last ball.

We both thoroughly enjoyed the day, but I suspect that both of us will sleep well tonight.

Playing snooker is not about being flashy or even a genius.

It’s about understanding angles, playing with the correct firmness, and following through on your plans.

They don’t always work, that’s typical of every player and every game.

What we all try to do is reduce the risk of missing by getting the white ball into the right position and reducing the long-shots.

That’s what we try to do with our marketing as well.

We try to get our offering in front of the right people, and reduce the friction so it makes sense for them to take the next step.

That’s what this product does.

https://go.wm-tips.com/aimoney.

It shows you exactly what products to offer to which people for frictionless sales.

It shows you which platforms to use to reach those people, it shows you how to create the offers for those people so they buy.

Ready to find out how?
Click that link.

Regards,
Brent.

August 20, 2025August 21, 2025

AI, used the right way, is still useful.

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AI, used the right way, is still useful.

Brent Milne

Aug 20

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I know that I recently said that AI was likely to collapse.

I believe that to be true, but I don’t know when that might be, so, in the meantime, it can still be useful to get some products made.

It’s the same as saying, like Henny Penny, that “the sky is falling”, and that means the world is ending, so we can’t do anything.

Well yeah, it will one day, but that’s millions of years away, unless someone does something stupid.

We can’t predict any of those things and it doesn’t make sense to sit in a corner with a blanket over your head, sucking your thumb.

Since there is no point, or value, in worrying about things we have no control over, it’s in our best interests to take advantage of where we are.

Not where we might be.

Where we are with AI is that it’s a useful tool if it’s used properly.

Since 90%+ people using AI don’t use it well, and 90% of the population have no idea of how to use it at all, the opportunity is massive.

Unfortunately, most of the YouTube videos, and the AI products for sale do not work as advertised.

Do you have time to filter through those, test them out, and discard the crap?

Honestly, it would be worth your time because the handful of winners can make you a small fortune.

But, if you want a shortcut, there is one.

One person has tested and tweaked a number of tools and platforms and is making consistent money.

Find out more here.

https://go.wm-tips.com/aimoney

Regards,
Brent.

August 19, 2025August 20, 2025

I don’t understand how some companies stay in business.

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I don’t understand how some companies stay in business.

Brent Milne

Aug 19

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Yesterday I went to an auto parts store called Supercheap Auto Parts.

This is a chain store in Australia and New Zealand.

I needed a new battery for my Pajero.

They used to have a catalogue at every bay where you could find which part, globes. wiper blades, batteries, etc. was the right one for your vehicle.

No more.

Still, I had my iPhone and could look it up online.

I have membership so I saved about $100 on the retail price.

All good in the end, I got what I needed, fitted it and the car is fully functional again.

Here’s where it gets weirder.

Today, I get an email from them offering me a 25% discount on the same battery on a special for 24 hours only.
WTF?

Why would I need to buy a second battery less than 24 hours after I bought one?

I’m going to store it for the next 5 years until I need another new one?

Then, 22 minutes later, I get another email from them asking for feedback about their service from the day before.

Who the hell is going to give them a good rap after that?

I didn’t bother to open their emails.

This is not customer service or customer engagement.

What could they have done better?

Perhaps the first email could have been about battery maintenance and how to make it last longer.

Perhaps given me some ideas of where to dispose of the old battery.

Maybe even offering something that might be useful to monitor the battery, such as a volt meter, or an OBT 2 scanner, with a discount if I buy it in 24 hours, or use the special discount code only available in this email.

The they’d get a much better result in their survey email and perhaps a few more sales.

OK, I understand that that level of hyper-focussed emails is probably beyond them, but they could give a broad discount code for anything in their store and send me to their Handy Maintenance Tips page on their website.

The reality is that using an AI agent they possibly could get that focussed, I don’t know for sure because I haven’t tried, but I would be surprised if it couldn’t be done.

What does this story mean for you?

I recon you can figure that out for yourself.

But if you’re struggling (no, not you, the others) it means that the first email you send to your new subscriber or customer must be relevant to what they subscribed for or bought.

Additional bonuses, even paid (with a discount), will be seen as you being helpful.

That raises your profile with your subscribers and will improve the engagement with your emails.

If you think that might be useful then this book will explain why it’s more than useful.

“The Compound Effect” by Darren Hardy.

https://www.amazon.com/Compound-Effect-Jumpstart-Income-Success/dp/0306924633?crid=3OSVTQBF1IFDZ&dib=eyJ2IjoiMSJ9.x9Ndr3OY9fTEDHYM9f5SgsGOvvl0hJt_ZBiQFdgm4KhN1IIPAfpMU7FvJH1Nv7dlNTvL2zC4l0DOGhaQoPoDA_lTHsHvVY2rKr6_cYNGAecvc_H2lqKiSQf2xnFUkzHT_kOXOtHDZpy6V7V49cA7nfDIK8IB6HlSdTYNLGRpvdGLS5opdT-HVOO73PRzjv21JKMr_vwvr6emS097Lqd8EMMCoI59lmRbMrxlo967E2Q.vMfwydKrq4Mvx-2F3q-9RpooClk4MM_zyy2XBndy2vQ&dib_tag=se&&&sprefix=the+compound+efect,aps,427&sr=8-1&&&&language=en_US&ref_=as_li_ss_tl.

Regards,
Brent.

Sugar Puff

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